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Logos Institute Blog
Welcome to the Logos Institute blog! As a learning organization, Logos Institute is committed to continuous development: of our own perspectives, skills, and aptitudes, and of our clients’, friends’ and the community’s as well. We hope that this blog provokes discussion, deliberation, and some fresh ideas.
Each of the Logos Institute Fellows who post here has a particular set of interests, expertise, and passions. We hope to share them with you, and to encourage you to share your interests, expertise, and passion. Sometimes the posts will be evergreen, on important but timeless topics. Other times they will seize on breaking news to find teachable moments that help us better make sense of what’s going on around us. And sometimes we’ll just exercise whimsy.
We invite you to join us on this journey.
Yours Truly,
The Logos Team
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Logos Leads Sixth PRSA Master Class in Crisis Communication
On July 24 – 25, 2025, the Logos team led its sixth two-day, immersive Master Class in Crisis Communication for the Public Relations Society of America (PRSA) in New York City. The Master Class was designed to equip PR professionals on how to maintain the trust and confidence of critical stakeholders when things go wrong. Logos president Helio Fred Garcia and Logos Senior Advisor and Chief of Staff Katie Garcia served as faculty for this program.
Logos Consulting Group
Jul 292 min read
Logos to Lead PRSA Master Class in Crisis Communication
Logos Consulting Group will lead two-day immersive Master Class in Crisis Communication for the Public Relations Society of America (PRSA) in New York City on July 24 – 25, 2025. This Master Class in Crisis Communication is designed equip PR professionals on how to maintain the trust and confidence of critical stakeholders when things go wrong.
Logos Consulting Group
Jun 163 min read
How 1% Improvements Compound Into Significant Change: Building Success Through Marginal Gains
When we recognize a need for significant change within our organization, we often dismiss the value of small improvements.
It is true that a small adjustment on its own is not enough when the need is great. However, multiple small changes over time can have a big impact.
This approach to creating organizational change is known as Marginal Gains. It was popularized by Sir David Brailsford used this theory to revolutionize competitive professional cycling in Great Britain.
Sam Allington
Apr 175 min read
Logos Institute and the Executive Communication Council Present the Inaugural Leadership Communication Academy
Logos and the Executive Communication Council presented inaugural course of the Leadership Communication Academy.
Logos Consulting Group
Mar 132 min read
Katie Garcia Named 15 Under 35 by PRSA-NY
On October 30, 2024, Katie Garcia was named in the 2024 Class of 15 Under 35 by the Public Relations Society of America (PRSA-NY).
Logos Consulting Group
Nov 6, 20242 min read
Helio Fred Garcia Moderates Panel on Disinformation and Democracy
On October 8, Helio Fred Garcia moderated the first of three panel discussions about disinformation and its impact on the 2024 election.
Logos Consulting Group
Oct 21, 20241 min read
The Dangers of Ignoring Potential Crises: Lessons from NASA’s Columbia Disaster
Minor issues, if left unattended, can snowball into larger problems. A prime example of this is NASA's Space Shuttle Columbia disaster.
Sam Allington
Oct 16, 20243 min read
What Plato Can Teach Us About Leadership in Crisis
To navigate turbulent times, leaders can draw inspiration from ancient wisdom that stood the test of time - like Plato's Philosopher Kings.
Michael Nathenson
Oct 1, 20244 min read
Beyond the Field: The Lasting Impact of My Coach
As I have been reflecting on those people who have invested in my success, one person stood out to me the most – Besmir Zuta. Here's why.
Sam Allington
Sep 24, 20242 min read
My First Great Teacher – A Logos Anniversary Tribute to the Mentors Who Shaped Us
In honor of Logos' 22nd anniversary, Katie Garcia shares a tribute to one of her mentors -- her father.
Katie Garcia
Sep 18, 202410 min read
Never Settling for Anything Less than Excellence: A Logos Anniversary Tribute to the Mentors Who Guided Us
As I have reflected on my mentors, someone who has profoundly inspired me in my academic and professional career is Dr. Lyde Cullen-Sizer.
Michael Nathenson
Sep 10, 20242 min read
We Stand on the Shoulders of Giants: Reflections on Logos’ 22nd Birthday
This month marks the end of Logos Consulting Group’s 22nd year and the start of our 23rd year in operation.
Logos Consulting Group
Sep 4, 20245 min read
The Danger of Single Points of Failure
Proper planning is not just a nice-to-have; it is a must-have for us to succeed. That means having back-up plans for when things go wrong.
Michael Nathenson
Aug 26, 20244 min read
Logos President Helio Fred Garcia Decodes Incendiary Language in 2024 Presidential Election in Exclusive Webinar
On August 8, Helio Fred Garcia was the featured speaker in a webinar on understanding language being used in the presidential campaigns.
Logos Consulting Group
Aug 12, 20241 min read
Take Time Now to Make Time Later
Taking the time now to prepare for potential crises can meaningfully improve an organization’s ability to get through a crisis effectively.
Michael Nathenson
Jul 24, 20243 min read
Lessons for Leaders from the Worst-Handled Crisis in American History
I did not want to write another book about Donald Trump. In June 2020 my book Words on Fire: The Power of Incendiary Language and How to...
Helio Fred Garcia
May 20, 20245 min read
LOGOS LEADS PRSA MASTER CLASS IN STRATEGIC COMMUNICATION
On April 11 – 12, 2024, the Logos team led a two-day, immersive Master Class in Strategic Communication for the Public Relations Society...
Logos Consulting Group
May 8, 20243 min read
Katie Garcia Launches Two New Electives at Columbia Engineering
In March and April 2024, Logos Institute Senior Fellow Katie Garcia launched two new electives for graduate students at Columbia...
Logos Consulting Group
May 1, 20242 min read
Katie Garcia Guest Teaches at NYU Master’s Program in Public Relations and Corporate Communication
In the Winter of 2024, Katie Garcia was a guest instructor for two sessions of an advanced elective in crisis communication at NYU.
Logos Consulting Group
Mar 4, 20242 min read
LOGOS PRESIDENT HELIO FRED GARCIA SPEAKS AT SECOND ANNUAL GLOBAL BRAND CONVERGENCE
On November 29, 2023, Logos president Helio Fred Garcia participated in the second annual Global Brand Convergence, a free online...
Logos Consulting Group
Dec 7, 20231 min read
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