Videos

On June 6, 2023, Logos president Helio Fred Garcia Garcia delivered a keynote address at the 2023 World Conference of the International Association of Business Communicators (IABC). The conference brought together 950+ communication professionals from 34 countries. Garcia's keynote was on the dangers of disinformation, and how professional communicators have a responsibility to confront disinformation and misinformation. In this video clip, Garcia calls on professional communicators to push back on disinformation and misinformation when they see it. He shares strategies for how professional communicators can avoid becoming misinformation mercenaries and help their clients and employers more likely communicate honestly and in ways that build trust, rather than erode trust. For more on #IABC23, visit https://wc.iabc.com/. For more on Helio Fred Garcia, visit https://www.logosconsulting.net/ourpeople/helio-fred-garcia/.

The following is an amalgamation of clips from the panel discussion on 'Next Generation Now: Growing Influencers in the Alt Right and the Language They Use' at the conference titled 'Extremism: Confronting Hate Without Fear' on November 4, 2022. The video features: Interviewer, Videographer: Greg Blank; Featuring Jacqueline Strayer, CAC Board of Directors; Daniel Lombroso, filmmaker and journalist, The New Yorker (formerly of The Atlantic), director of White Noise; Helio Fred Garcia, crisis expert, author, and award winning academic, Logos Consulting, author of Words on Fire: The Power of Incendiary Language and How to Confront It

Logos President and Columbia University's Fu Foundation School of Engineering and Applied Sciences adjunct associate professor of professional development and leadership Helio Fred Garcia addresses alumni at their first post-COVID in-person reunion on June 10, 2022. In his lecture, Garcia describes the U.S. response to COVID describes the factors that led to more than a million fatalities, most of which were preventable. To learn more about Columbia University's Fu Foundation School of Engineering and Applied Sciences, visit https://www.columbia.edu/content/category/fu-foundation-school-engineering-and-applied-science. To learn more about Helio Fred Garcia, visit https://www.logosconsulting.net/ourpeople/helio-fred-garcia/. To learn more about Logos Consulting Group, visit https://www.logosconsulting.net/.

On Saturday, April 23, 2022, Logos president Helio Fred Garcia participated in a panel discussion on Science and Partisanship at the National Undergraduate Conference on Scientific Journalism. The conference was hosted by the National Undergraduate Consortium for Science Journalism, which is a consortium of 17 undergraduate journals across the nation, chiefly interested in STEM research at the undergraduate level. The conference brought together hundreds of student-scientists and multiple undergraduate research journals from across the nation to discuss research ethics and practice, the publication process, the role of student journals, and more. In addition to Garcia, the panel discussion on Science and Partisanship featured Professor Mark Cane from the Lamont-Doherty Earth Observatory, The Earth Institute, and Columbia University, and Professor Daniel Cornfield from Vanderbilt University. The panel was moderated by Taylor Ginieczki, NUCSJ Director of Civic Engagement and student at the University of Oregon. Learn more about the NUCSJ conference at https://nucsj.org/nucsj-2022 Learn more about Helio Fred Garcia at https://www.logosconsulting.net/ourpeople/helio-fred-garcia/ Learn more about Logos Consulting Group at https://www.logosconsulting.net/

On September 28, 2021, president of Logos Consulting Group Helio Fred Garcia was awarded the 2021 John W. Hill award by the New York Chapter of the Public Relations Society of America (PRSA-NY). The John W. Hill Award, PRSA-NY’s highest honor, recognizes professional achievement in the practice of public relations. Named for the founder of one of the world’s preeminent PR firms, the award has been presented annually since 1977. Previous recipients have included Jon Iwata, Fellow of Yale School of Management, Andy Polansky, CEO of Weber Shandwick, and James E. Lukaszewski, America's Crisis Guru® and a mentor of Garcia. The award winner is chosen by the chapter’s Executive Committee for confirmation and endorsement following a public nomination period. To be considered for this award, nominees must meet the following criteria: • Leadership in the development of the practice of public relations. • Demonstration of the highest standards of integrity. • Fostering and promoting understanding among people. • Service to the public beyond the scope of the nominee's regular duties. • Promoting communications and understanding through education and the exchange of ideas. For 40 years, Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. He is the author of five books on crisis, communication, and leadership. Garcia is an adjunct professor at the NYU Stern School of Business and an adjunct associate professor of management and communication in NYU’s School of Professional Studies, MS in Public Relations and Corporate Communication program, where he has received numerous awards for teaching excellence. The award was presented at the 2021 Big Apple Award ceremony, a public relations industry gala recognizing outstanding team accomplishments, as well as exceptional achievements by individual public relations practitioners.

On Monday, June 7, 2021, Jeff Grimshaw and Lynne Viscio, principals of consulting firm MGStrategy and co-authors of Five Frequencies: Leadership Signals That Turn Culture into Competitive Advantage, shared their insights and combined 40 years of experience helping organizations build and sustain strong cultures in this special Logos Learning Center webinar. In this webinar, Jeff and Lynne shared practical insights on the kind of culture that will help your team or organization in the Next Normal, recognizing that volatility and uncertainty will remain with us even when the virus is gone. They also shared how intentional and strategic signal boosts across all Five Frequencies can close the gap between the culture you have and the culture you need to win a post-COVID world. To learn more about MG Strategies, visit https://mgstrat.com/. To learn more about Five Frequencies, visit https://fivefrequencies.com/. The Logos Learning Center is an online learning platform designed to help everyone bolster their leadership skills so that they can ignite and inspire those who matter to them to create positive change in the world. To learn more about the Learning Center, visit https://www.logosconsulting.net/learning-center/.

Leadership matters. Leaders are judged by how they deal with their biggest challenges. The COVID-19 pandemic proved to be one of the biggest leadership challenges anyone has ever faced. From small businesses to heads of states, throughout the past year we have seen leaders rise to the challenges of this unprecedented times, while other have fallen remarkably short, at times with devastating consequences. In this special Logos Learning Center webinar, recorded on April 16, 2021, leadership advisor and professor Helio Fred Garcia examined how one leader – the former president of United States – bungled the pandemic response and made COVID-19 the worst handled crisis in American history. Learn more about the Logos Learning Center at https://www.logos-consulting.biz/. Learn more about Logos Consulting Group at https://logosconsulting.net/.

Fluidity - that is what an audience responds to when we speak: our physical presence combined with vocal animation. Fluidity allows us to appear confident in front of an audience, and enables vocal animation to take place. A lack of fluidity leads audiences to disengage when we speak. The more we are able to master fluidity — in front of the camera and on a stage — the more likely our audience is to listen, hear, internalize, and remember what we want them to. Want to learn more? Check our upcoming Logos Learning Center webinars to learn more about how to become a powerful communicator at: https://www.logos-consulting.biz/new-webinars/webinar/. To learn more about the Logos Learning Center, visit https://www.logos-consulting.biz/​. To learn more about Logos Consulting Group, visit www.logosconsulting.net.

Albert Einstein once said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” The same principle holds true in a crisis. Asking the right questions in the right order during is a crisis is what enables you to come out of crisis stronger than before with the trust of those who matter most maintain. But if you don’t ask the right questions in the right order, then you will likely make matters worse and suffer greater operational and reputational harm in the process. Want to learn more? Check our upcoming Logos Learning Center webinars to learn more about crisis response, communication, and leadership at: https://www.logos-consulting.biz/new-webinars/webinar/. To learn more about the Logos Learning Center, visit https://www.logos-consulting.biz/. To learn more about Logos Consulting Group, visit www.logosconsulting.net.

There are two kinds of readiness: operational readiness and mental readiness. Both are essential to effective crisis response and recovery. Yet all too often, while organizations have some structures of operational readiness for a crisis in place, they lack that all important mental readiness – the ability to make smart choices quickly in a crisis. There are three components of mental readiness: emotional discipline, deep knowledge, and intellectual rigor. Do you want to develop or strengthen your mental readiness? Join us for one of the Logos Learning Center's 'Mental Readiness in a Crisis and Asking the Right Questions' classes to learn more on how you can mentally prepare for times. Visit https://www.logos-consulting.biz/new-webinars/webinar/ to register for one of our classes. To learn more about the Logos Learning Center, visit https://www.logos-consulting.biz/. To learn more about Logos Consulting Group, visit www.logosconsulting.net.

If you are a communication professional, then you have probably experienced that moment of frustration when you’ve given vitally important advice to your boss, but it landed on deaf ears or they didn’t seem to be interested at all in what you had to say. You may also know that feeling when the event or consequence you warned the boss about actually happens, and then you have to scramble and try to fix something that was completely preventable. Part of the challenge for communication professionals is that we often become our own worst enemy. As professional communicators we tend to focus on the communication itself and in the process fail to speak to the direct concerns of our boss. To win a seat at the table and get your boss to listen to you, communication professionals should keep in mind the following mantra: It isn’t about the communication. It is about the effect of the communication. Sign up for one of our Logos Learning Center webinars, where you can learn more about how you can reach your leadership potential. Learn more at www.logos-consutling.biz.

The Oracle of Omaha, Warren Buffett, knew that investing in becoming an excellent communicator would enhance his ability to become the best business leader he could be. And it did! Our ability to inspire, persuade, and motivate helps us build our careers better, faster, and to greater success. So, are you ready to learn how to communicate with impact? Sign up for our Communicating with Impact workshop today and learn how to harness the power of communication to take your career to the next level! Find out about our upcoming classes at https://www.logos-consulting.biz/new-webinars/webinar/. The Logos Learning Center is an online learning platform designed to help everyone bolster their leadership skills so that they can ignite and inspire those who matter to them to create positive change in the world. Learn more at https://www.logos-consulting.biz/.

One of the patterns we see is that President Trump has a particular relationship with white supremacists. He signals them; they signal back. We saw this with the birther conspiracy, in response to Charlottesville, when he refused to denounce the Proud Boys, and many more times over the past five years. In this video, Helio Fred Garcia breaks down Trump's dance with white supremacists. To learn more about this pattern, read this Medium post on the subject: https://medium.com/@heliofredgarcia/trumps-dance-with-white-supremacists-7d4d4e8a6b63 To learn more about Words on Fire, visit www.wordsonfire.net.

Leaders change the world. But they don’t do it alone. They ignite others toward a common cause. They inspire others to believe in their vision of a better world. Of a kinder world. Of inclusion. Of peace. Of justice. Of such much more. At Logos Consulting Group, we believe in this world and we see this world in the work that we do. Our mission is to build a better world by equipping people to become leaders who ignite change in the world for the good. Watch the founder and president of Logos Consulting Group, Helio Fred Garcia, describe the vision and mission of our firm. Learn more about our work at www.logosconsulting.net.

In this Logos Conversation, Helio Fred Garcia sits down to discuss the recent incident between Congressman Ted Yoho and Congresswomen Alexandria Ocasio-Cortez, and how Congresswoman Ocascio-Cortez movingly called out Congressman Yoho for his dehumanizing language. He also discusses how Congresswoman Ocascio-Cortez's address models how we as engaged citizens can hold accountable those leaders who use incendiary language that predictably leads to violence. As Garcia says, "We need to model civility." To learn more about Fred's latest book, Words on Fire, visit www.wordsonfire.net. To learn more about Logos Consulting Group, visit www.logosconsulting.net.