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Books, Chapters, and Articles
by Logos Authors


Reputation Management: The Key to Successful Public Relations and Corporate Communications

By John Doorley and Helio Fred Garcia

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council,  

CVS Health, Edelman and Ketchum.

The fourth edition (shown) was published in 2020; the third edition in 2015; the second edition in 2011, and the first edition in 2007. A Vietnamese language edition was published by FPT Press in 2022 and a Korean language edition was published in 2016 by Alma Books, Seoul, Republic of Korea. Click here for more information or to order. 


Click here to get your copy today.

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Words on Fire: The Power of Incendiary Language and How to Confront it

By Helio Fred Garcia

Words on Fire is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critics. The book documents Trump’s increasingly dangerous rhetoric through the campaign and first 2 ½ years in office, and how some lone wolves were motivated by the rhetoric to commit violence.

Published by Radius Book Group, Words on Fire includes a history of such rhetoric, and identifies a playbook consisting of twelve forms of communication that typically precede genocides and other acts of mass violence. Since 9/11 the use of rhetoric that provokes violence has been known as “stochastic terrorism.” Garcia suggests a more accessible name: lone-wolf whistle violence, on the model of “dog whistle” politics. The book draws on the most recent scholarship on lone wolves, their mindset, and what it takes to activate them to commit violence.

Words on Fire closes with a call to action: We can learn the lessons of today to prepare for tomorrow, to help civic leaders, engaged citizens, journalists, and public officials recognize the phenomenon and take steps to hold other leaders accountable in the future when they use such language. Click here to learn more and order the book.


Chinese Language Edition of The Agony of Decision

从危到机: 危机中的决策之痛与领导之术

By Helio Fred Garcia

The Chinese language edition of The Agony of Decision: Mental Readiness and Leadership in a Crisis was published in April 2020 by the Posts & Telecom Press, a leading publisher of business and non-fiction titles in China. The publisher has positioned the book as an essential tool for Chinese leaders in all sectors to be able to restore trust of critical stakeholders that was lost in the COVID-19 pandemic. It was also named one of the Eight Must-Read Books in the Next Ten Years by Notesman. Notesman 笔记侠 is one of the most-followed Wechat official accounts that share business insights. It was also featured in the 311th 

issue of Sino-Manager (经理人 in Mandarin Chinese) magazine, a leading business publication in China.

The Agony of Decision is authored by Logos Consulting Group president Helio Fred Garcia, and is the first title published by Logos Institute for Crisis Management and Executive Leadership Press in July 2017. The Chinese language title is 从危到机: 危机中的决策之痛与领导之术, which translates roughly into English as From Danger to Opportunity: The Agony of Decision-Making and Leadership in Crisis. The Chinese edition was translated from English by Xinyin Lu, deputy director, the Institute of Corporate Communication at the Academy of Media and Public Affairs at the Communication University of China and by Dr. Steven Guanpeng Dong, Chair Professor and Dean of the School of Government and Public Affairs at the Communication University of China, the leading Chinese university specializing in journalism, communication, documentary filmmaking, and related disciplines. Dr. Dong also wrote the foreword to the Chinese edition.

The Chinese edition is available as a physical book, an e-book, and an audio book at all major Chinese online markets, including DangdangJDTaobao (Alibaba), and Amazon China (e-book available for download only in China).

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The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

By Helio Fred Garcia

Communication has power, but like any powerful tool, it needs to be used effectively or it can cause self-inflicted harm. Harnessing the power of communication is a fundamental leadership discipline. The Power of Communication is about how leaders can inspire, persuade, and earn the confidence of stakeholders through verbal engagement. About how they can build trust, inspire loyalty, and lead effectively.

The book was named to the United States Marine Corps Commandant’s 

Professional Reading List, as one of eight leadership titles, in 2013, 2014, and 2015. The Power of Communication was published in Chinese in China in 2014 by Pearson Education Asia Ltd. in Hong Kong, and by Publishing House of Electronics Industry in Beijing.  It was also included in the bundled e-book volume Building Success with Business Ethics: Advice From Business Leaders, alongside titles from world-renowned business leaders, executive coaches, and consultants Ken Blanchard, Colleen Barrett, Jon M. Huntsman, Doug Lennick, and Fred Kiel.

Click here for more information or to get your copy.  You can also purchase access the book’s companion videos, The Nine Principles of Effective Leadership Communication and The Physicality of Audience Engagement.

Crisis Communications

By Helio Fred Garcia

Two volumes on strategies for maintaining the trust and confidence of stakeholders in a crisis, published in 1999 by AAAA Publications. (This book is currently out of print.)

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