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Logos Institute Blog
Welcome to the Logos Institute blog! As a learning organization, Logos Institute is committed to continuous development: of our own perspectives, skills, and aptitudes, and of our clients’, friends’ and the community’s as well. We hope that this blog provokes discussion, deliberation, and some fresh ideas.
Each of the Logos Institute Fellows who post here has a particular set of interests, expertise, and passions. We hope to share them with you, and to encourage you to share your interests, expertise, and passion. Sometimes the posts will be evergreen, on important but timeless topics. Other times they will seize on breaking news to find teachable moments that help us better make sense of what’s going on around us. And sometimes we’ll just exercise whimsy.
We invite you to join us on this journey.
Yours Truly,
The Logos Team
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Logos Leads Sixth PRSA Master Class in Crisis Communication
On July 24 – 25, 2025, the Logos team led its sixth two-day, immersive Master Class in Crisis Communication for the Public Relations Society of America (PRSA) in New York City. The Master Class was designed to equip PR professionals on how to maintain the trust and confidence of critical stakeholders when things go wrong. Logos president Helio Fred Garcia and Logos Senior Advisor and Chief of Staff Katie Garcia served as faculty for this program.
Logos Consulting Group
Jul 29, 20252 min read
Logos to Lead PRSA Master Class in Crisis Communication
Logos Consulting Group will lead two-day immersive Master Class in Crisis Communication for the Public Relations Society of America (PRSA) in New York City on July 24 – 25, 2025. This Master Class in Crisis Communication is designed equip PR professionals on how to maintain the trust and confidence of critical stakeholders when things go wrong.
Logos Consulting Group
Jun 16, 20253 min read
Guest Column: How a Signal Chat and a Botched Response Shattered U.S. Credibility
This guest column by Helio Fred Garcia on the US government's security failure was originally published on CommPro.biz on April 3, 2025.
Logos Consulting Group
Apr 3, 202511 min read
Take Time Now to Make Time Later
Taking the time now to prepare for potential crises can meaningfully improve an organization’s ability to get through a crisis effectively.
Michael Nathenson
Jul 24, 20243 min read
GUEST COLUMN: Leadership Lessons From The Pandemic On In-Person Rallies
This guest column is an excerpt from "The Trump Contagion" on how in-person rallies became super-spreader events during COVID-19 pandemic.
Logos Consulting Group
Jun 20, 20245 min read
GUEST COLUMN: Attacks On Science And Scientists Intensify
The following is an excerpt of a guest column published by CommPro.biz on recent political attacks on science and scientists.
Logos Consulting Group
Jun 12, 20243 min read
Katie Garcia Guest Teaches at NYU Master’s Program in Public Relations and Corporate Communication
In the Winter of 2024, Katie Garcia was a guest instructor for two sessions of an advanced elective in crisis communication at NYU.
Logos Consulting Group
Mar 4, 20242 min read
LOGOS IN THE NEWS: Q&A WITH HELIO FRED GARCIA ON CRISIS RESPONSE PRINCIPLES FOR NBAU CONSULTING
On Wednesday, October 25, Logos president Helio Fred Garcia‘s conversation with award-winning advisor and trainer of NBAU Consulting...
Logos Consulting Group
Oct 29, 20235 min read
LOGOS IN THE NEWS: HELIO FRED GARCIA INTERVIEW ON SHAPING OPINION PODCAST
On Monday, August 28, Logos president Helio Fred Garcia‘s interview on the Shaping Opinion podcast was released. Hosted by communications...
Logos Consulting Group
Aug 27, 20231 min read
LOGOS IN THE NEWS: Helio Fred Garcia Quoted in the San Antonio Express-News
Helio Fred Garcia was quoted in the San Antonio Express-News on the failure of law enforcement during the tragic Uvalde school shooting.
Logos Consulting Group
Jun 27, 20221 min read
Logos President Helio Fred Garcia Participates in Inaugural Global Brand Convergence
On April 21, 2022, Logos president Helio Fred Garcia participated in the inaugural Global Brand Convergence.
Logos Consulting Group
May 5, 20221 min read
GUEST COLUMN: Elevating Your Game in Crisis Communication
The following is an excerpt of a guest column by Helio Fred Garcia published in the May 2022 issue of PRSA’s Strategies & Tactics.
Logos Consulting Group
May 2, 20224 min read
LOGOS IN THE NEWS: Helio Fred Garcia Featured in Communication Intelligence
On January 21, 2022, Helio Fred Garcia was featured in Communication Intelligence about a recent webinar Garcia led for the PRSA.
Logos Consulting Group
Jan 21, 20221 min read
LOGOS IN THE NEWS: Katie Garcia Quoted in Platform Magazine
On September 30, 2021, Logos advisor Katie Garcia was quoted in Platform Magazine on crisis communication in the age of social media....
Logos Consulting Group
Oct 1, 20211 min read
LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Loss Prevention Magazine
On September 3, 2021, Helio Fred Garcia was quoted in Loss Prevention Magazine.
Logos Consulting Group
Sep 3, 20211 min read
LOGOS IN THE NEWS: Helio Fred Garcia Mentioned in Neomarketing Podcast
On July 21, 2021, Logos President Helio Fred Garcia was mentioned in NeoMarketing Podcast on civility and decency in crisis communication.
Logos Consulting Group
Jul 21, 20211 min read
LOGOS IN THE NEWS: Helio Fred Garcia Featured In NYU SPS Divisional Highlights
Helio Fred Garcia was featured in NYU SPS Divisional Highlights for his teaching engagement at the 200th Military Police Command event.
Logos Consulting Group
Jul 6, 20211 min read
LOGOS IN THE NEWS: Helio Fred Garcia Featured in Reputation America
On July 1, 2021, Helio Fred Garcia was featured in Reputation America on crisis management strategies and steps for leaders in a crisis.
Logos Consulting Group
Jul 1, 20211 min read
LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Forbes
On May 5, 2021, Helio Fred Garcia was quoted in an article in Forbes on crisis management lessons from Peloton’s treadmill recall.
Logos Consulting Group
May 5, 20211 min read
GUEST COLUMN: Empathy Will Matter More Than Ever in a Post-COVID World
In a crisis, leaders must show they care. This was true before COVID-19 and it will become even more so as we recover from the pandemic.
Logos Consulting Group
May 3, 20214 min read
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