LOGOS IN THE NEWS: Helio Fred Garcia Featured In NYU SPS Divisional Highlights

On July 6, 2021, Logos President Helio Fred Garcia was featured in NYU School of Professional Studies Divisional Highlights for his teaching engagement at the 200th Military Police Command Hosts Detainee Operations Training Event (DOTE) in June.

Garcia is an adjunct associate professor in the MS in Public Relations and Corporate Communication (PRCC) program within the NYU SPS Division of Programs in Business.

Garcia, one of two civilian speakers at the three day event, was invited by Senior Military Officers to share lessons learned on crisis communications with over 350 high-ranking military leaders and US Department of Defense (DoD) officials.

“I was asked to provide guidance on how not to repeat the mistakes that were made from a public relations perspective at Abu Ghraib, Bagram, and Guantanamo Bay, which ultimately hurt the reputation of the US around the world,” he explained. “I gave lessons from my basic crisis communication course, including the Abu Ghraib case study that I teach in the NYU SPS (PRCC) program, and it was extremely well received.”

Garcia, who has been a guest lecturer for several different branches of the military, reflected on his experience at the event.

“What is fascinating about members of the military is how open they are to a civilian perspective on how to do things better,” he noted. “The senior officers have deep life experiences, but I have yet to find one who was not eager to learn more. They are more than warriors; they are leaders.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Narbis

On July 5, 2021, Logos President Helio Fred Garcia was quoted in Narbis on the ways management can successfully manage expectations around returning to the office post-pandemic. The article outlines the many considerations leaders need to assess when planning for a return to office.

 

“Whatever an organization’s plans are for the return of their workforce to physical office spaces, clear, frequent communication about what employees can expect — and what is expected of them — will support a smoother return and make them more productive,” said Garcia.

 

“Expectation management is the key to a successful and productive transition back to the office. When expectations are clearly defined and met, trust is either maintained or regained if trust has already been lost. When leaders fail to meet expectations, trust will fall, and dysfunction will likely rise.”

 

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Security Management Magazine

On July 1, 2021, Logos President Helio Fred Garcia was quoted in ASIS International’s Security Management Magazine on how to rebuild trust after it has been lost. The article outlines the ways in which the widespread of misinformation has led to a general loss of trust in political institutions and media organizations.

In the article, Garcia described the ways in which business could build or restore trust amidst the climate of misinformation, which is to fulfill the promises your business sets, remind people that the promise was made and share how the business fulfilled that promise, and then repeat the process.

“On all the things you know you’re going to do anyway, turn each of them into a promise,” Garcia says. “And if there are five steps to any one of those things, make that five promises.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Featured in Reputation America

On July 1, 2021, Logos President Helio Fred Garcia was featured in Reputation America on crisis management strategies and steps for leaders to mitigate crises effectively.

The article excerpts a speech given by Garcia on crisis management. The article includes excerpts on how to define a crisis, types of crisis readiness, common crisis missteps, how to manage social media in a crisis, and how to ask the right questions in the right order to get through a crisis well.

“The biggest mistake is to attempt to improvise in the crisis and ask the wrong questions in the wrong order. Concern about how to deflect blame or protect one’s own job is not the best strategy in crisis communication management. Companies need to resolve the stress and be rigorous in managing crises,” said Garcia.

Read the full article here.

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LOGOS IN THE NEWS: Yinnan Shen Quoted in InHerSight

On June 28, 2021, Logos Fellow Yinnan Shen quoted in an InHerSight article on cultivating an inclusive and healthy office environment for all employees. The article offers insights and tips from experts on what it takes to create an inclusive, respectful culture in the workplace.

 

According to Shen, who teaches a course on Elevating Multicultural Competence at Columbia University’s Fu Foundation School of Engineering, employers need be intentional about hiring and prioritizing diversity and inclusion in upper management, as culture is created from the top down.

 

“Is the leadership heterogeneous? Are diverse voices and perspectives included in planning processes? If not, a good starting point is to make sure that you have diverse voices in the room where decisions are made,” she explains.

 

Shen further noted that to create a truly diverse and inclusive workplace culture, companies need to go beyond performative measures and prioritize inclusion rather than diversity.

 

“Yes, it’s good to have women and people of color sitting as part of your company,” says Shen. “But it’s more important to truly respect and value their input and understand why their presence is necessary. Diversity doesn’t drive innovation or performance; inclusion does.”

 

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Presents at 200th Military Police Command Hosts Detainee Operations Training Event

From June 14 to June 17, 2021, Logos President Helio Fred Garcia participated in and was a speaker at the 200th Military Police Command Hosts Detainee Operations Training Event (DOTE).

The event brought together a vast array of subject matter experts on the topic of detainee operations to share lessons learned from the past and give the participants a chance to envision possible challenges in future large-scale combat operations. Furthermore, the DOTE consisted of teaching, mentoring, briefing, and highly interactive exchanges that allowed attendees to understand the challenges that units tasked to run detainee operations.

Garcia, one of two civilian speakers at the event, presented on crisis communication at the event.

Garcia reflected on the event in a news article shared in the Defense Visual Information Distribution Service.  “The scandals involving detainee operations in the last wars highlighted how detainee operations can have a significant effect on national security and foreign policy interests of the United States,” he explained. “As a citizen, I was deeply impressed that the U.S. Army and the 200th Military Police Command are so thoughtful and forward-looking to be ready to get detainee operations right in the next war.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Idea Grove

On June 11, 2021, Logos President Helio Fred Garcia was quoted in Idea Grove, sharing his advice on how to manage an organization’s reputation in a ‘post-truth, cancel culture world.’

Scott Baradell, CEO of the unified PR and marketing agency Idea Grove, states that in 2021 brands must be prepared to go on the offense by preparing for the foreseeable, thereby softening the blow to a brand’s reputation should a crisis occur.

In this article, professional communicators share their ideas for reputation management. Garcia’s advice: run a simulation.

“Simulations can be really valuable learning opportunities for leadership teams to assess their current ability to effectively address organizational risks, without the high stakes and consequences of an actual crisis,” he explained. “Simulations can also be custom-designed to target vulnerable areas of the organization (e.g. ability to respond to customer complaints on social media) so leadership can more quickly strengthen their response capacity to a specific risk or area of concern.”

Read the full article here.

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LOGOS IN THE NEWS: Raleigh Mayer Quoted in The American Council On Exercise

On June 1, 2021, Raleigh Mayer, Senior Fellow at Logos Institute for Crisis Management and Executive Leadership, was quoted in The American Council On Exercise (ACE) on creating your “inventive identity.”

As a leadership and communications expert, Mayer has replaced the idea of ‘personal brand’ with ‘inventive identity.’ In the article, she shares four ways to develop your inventive identity:

  1. Develop an inventive introduction.
  2. Evaluate your value proposition.
  3. Cultivate a personal style.
  4. Develop a consistent and deliberate message.

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Forbes

On May 5, 2021, Logos President Helio Fred Garcia was quoted in an article by Ed Segal in Forbes on crisis management lessons from Peloton’s treadmill recall.

Peloton’s delayed response after the US Consumer Product Safety Commission’s warning about the company’s product prompted crisis management professionals to reflect on the missteps and missed opportunities within this crisis.

Garcia’s advice to business leaders facing similar crises: don’t delay.

“A foundational strategy ineffective crisis management is to do what you know you’ll have to do anyway, while it can still do you the most good, whether you like it or not,” said Garcia. “‘The latest development in the Peloton treadmill saga provides a cautionary example of what happens when leaders choose to abandon this strategy— and prolong the crisis and its negative consequences as a result.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on The American Coin-Op Podcast

On April 28, 2021, Logos President Helio Fred Garcia was interviewed in The American Coin-Op Podcast about Coming Back from A Crisis.

Garcia discusses how crises follow predictable patterns, how much harm within a crisis is self-inflicted, and how to win back the trust and confidence of those who matter in a crisis.

Listen to full the podcast here:

 

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