LOGOS IN THE NEWS: Yinnan Shen Quoted in Forbes

On March 30, 2021, Logos Fellow Yinnan Shen was quoted in a Forbes article on the new approaches to DE&I that companies are taking. The article outlines the current state of diversity and inventories the way that current DE&I approaches fail to achieve sustained diversity and inclusion.

Shen, who teaches a course on Elevating Multicultural Competency in the Professional Development and Leadership program at Columbia University’s Fu Foundation School of Engineering and Applied Science, made the case for why diversity matters to corporations.

“The reason we want people of different gender, race, and age at the table is because their unique experiences,” Shen explained.

Read the full article here.

LOGOS IN THE NEWS: Katie Garcia Quoted in Business Unplugged

On February 16, 2021, Logos Advisor Katie Garcia was quoted in a Carol Roth’s Business Unplugged on how small businesses can stay positive during moments of uncertainty. 2020 was a year of crisis, and as COVID-19 continues to bring uncertainty to businesses across the country, it can be challenging to stay in a positive mindset. In this article, 264 business leaders across industries shared their tips for how to stay positive in this uncertain time.

Garcia’s advice: Remember that uncertainty offers opportunity.

“Every business has struggled over the past year due to Covid-19. The ‘new normal’ post-pandemic is still out of sight for most of us. To stay positive amidst these ever-changing circumstances, remember that there is opportunity in moments of uncertainty,” she explained. “There is an opportunity to reimagine what is possible, for your business and your industry. There is an opportunity to innovate, to explore new ways to grow and to serve those who matter most to your business and industry.”

Read the full article here.

LOGOS IN THE NEWS: Helio Fred Garcia Interviewed by MarketScale

On February 9, 2021, Logos president Helio Fred Garcia was interviewed by MarketScale about the decision for Boeing’s 737 MAX to return to service for commercial flights. Garcia was interviewed alongside Ludovic Chung-Sao, Founder of ZenSoundproof and former certification engineer for 737 Max engines, about the various aspects of the aircraft’s return to the sky years after the two tragic plane crashed that sent Boeing into a multiple-year long crisis.

During the interview, Garcia described how Boeing ended up in a crisis over the 737 MAX. “The foundational principle of maintaining trust in a crisis is to show you care quickly, and Boeing was singularly unable to show that it cared,” he explained. But he also noted another way in which Boeing fumbled in their crisis response was in the company’s insistence that the planes were safe, followed by ‘But don’t worry, we have a software fix coming.’ This mixed message was confusing, and led people to not trust Boeing’s reassurances. Part of Boeing’s challenges, as Garcia explained, was that Boeing was that the company didn’t appreciate the user experience of the pilots of the plan. The lesson: “In a crisis, you must not think like an engineer, but think like the user of your product or technology.”

Click here to watch the full interview.

LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on Leveraging Thought Leadership

On February 8, 2021, Helio Fred Garcia spoke with Bill Sherman on his podcast, Leveraging Thought Leadership. During their conversation, Garcia described some of the drivers for trust in the crisis, how he fell into thought leadership, how translates complex ideas for a common understanding, the influence of philosophy on his life and career, and his advice on how people can become thought leaders.

Listen to the full exchange below:

LOGOS IN THE NEWS: Helio Fred Garcia Quoted in CNN Business

On January 27, 2021, Logos president Helio Fred Garcia was quoted in a CNN Business article on the ice-cream company Ben & Jerry’s campaign to end qualified immunity for police officers. Ben & Jerry’s has long supported progressive political causes, which Garcia points out makes their decision to take such a direct stance on this issue unsurprising.

“Conglomerates typically try to stay off the radar screen on divisive social issues,” Garcia explained. “There’s no surprise that the Ben & Jerry’s brand is involved. What is intriguing is that their parent Unilever seems to be perfectly comfortable with that.”

Read the full article here.

LOGOS IN THE NEWS: Holly Helstrom Quoted in Forbes

On January 19, 2021, Logos Associate Holly Helstrom was quoted in a Forbes article about the struggle many organizations are facing around COVID-19 vaccination policies. The article details how companies are split in terms of whether or not to require employees to get the vaccine respectively.

Helstrom, an Adjunct Instructor at Columbia University’s Fu Foundation School of Engineering who teaches a course on First Amendment rights for employees, explained that an employer has the legal right to introduce a COVID-19 vaccine policy if they’re a private sector at-will employer.

“Refusal to get a Covid-19 vaccine if your employer is requiring one could get you fired and your employer would be within their legal rights to do so,” said Helstrom.

Helstrom advised organizations to use its values to guide vaccination decisions. “Having clarity on one’s values, whether from the employer or employee perspective, can make the decision easier,” she said. “If individual liberty is more important to you than job security, your decision when navigating this question as an employee will be much easier.”

Read the full article here.

LOGOS IN THE NEWS: Holly Helstrom Quoted in Digiday

On January 18, 2021, Logos Associate Holly Helstrom was quoted in an article on Digiday about how businesses can navigate the need for COVID-19 vaccination policies. Helstrom, an Adjunct Instructor at Columbia University’s Fu Foundation School of Engineering who teaches a course on First Amendment rights for employees, explained that an employer has the legal right to introduce a COVID-19 vaccine policy if they’re a private sector at-will employer.

Helstrom explained, “Employers can and have fired employees based on lifestyle choices related to their health, including if they smoke cigarettes or drink alcohol.” She continued, “Refusal to get a Covid vaccine if your employer is requiring one could get you fired, and your employer would be within their legal rights to do so.”

Read the full article here.

LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Luxury Daily

On January 15, 2021, Logos president Helio Fred Garcia was quoted in an article in Luxury Daily on the crisis the Trump Organization now faces given the criticism and controversy around the president, particularly after the storming of the U.S. Capitol. The article describes how the Trump Organization’s brands have suffered as a result of the president’s political profile, with partners increasingly moving away from the brand and long-standing contracts being terminated.

“Successful recovery from a crisis depends on how quickly and effectively the expectations of the people who
matter to the organization are met,” said Garcia. “Because all of President Trump’s businesses, including his luxury business, include his name, it is difficult for business partners, customers and other audiences to distinguish the brand from the man. All of Trump’s eponymous businesses are synonymous with Trump the person. It’s virtually impossible at
this point to separate the two, which was by Trump’s design.”

“Those who still support Donald Trump would likely still support the brand should another family member step in,”
Garcia noted. “However, for people who do not support Donald Trump, they are almost certain to avoid any business with the Trump name or that is run by a family member, since the associations are so close.”

This crisis is particularly acute given the criticism of the president following the storming of the US Capitol and his second impeachment in his one-term in office. “Criminal charges brought against a business or its leader almost always present the potential for things to get worse, especially if the charges are of the magnitude and quantity that are likely to be brought against Trump,” Garcia noted. “However, criminal charges are not an immediate death sentence for a business.”

Garcia advice for those in relationship with the struggling brand: “For businesses and leaders that do not support Trump but are still in business with him, time is of the essence to dissolve that relationship. Businesses that are slow to cut ties may suffer backlash as the lack of urgency to sever the relationship could be perceived among those who matter as too little, too late.”

Read the full article here.

LOGOS IN THE NEWS: Helio Fred Garcia Quoted in CEO Blog Nation

On January 13, 2021, Logos President Helio Fred Garcia was quoted in an article in CEO Blog Nation about key takeaways from 2020. In the article, 20 entrepreneurs and business owners from across industries shared the tough lessons they learned during 2020. For Garcia, his 2020 takeaway was to take risks seriously.

“2020 has been a year of crisis – both because of the pandemic and the crises that have stemmed out of our response to the pandemic,” Garcia explained. “We have seen that governments, industries, and businesses that took the risks of the pandemic seriously were able to adapt quickly to mitigate those risks; those who didn’t take the risks seriously often failed to respond to the crisis in a timely and effective ways with harmful results. As we go into 2021, we need to take risks seriously and do all that we can to mitigate those risks quickly.”

Read the full article here.

LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Carol Roth’s Business Unplugged

Logos President Helio Fred Garcia was quoted in Carol Roth’s Business Unplugged blog on his 2021 New Year’s business resolution. In this post, Roth highlights the business resolutions of more than 100 leaders from across industries for the new year.

For Garcia, his 2021 business resolution was the expansion of our business model and the creation of the Logos Learning Center.

“Covid-19 forced me to reimagine my business model. Previously, we relied on in-person interactions with clients and word-of-mouth advertising. After serious thought and research, I’ve resolved in 2021 to create a new online business platform to expand our offerings to a wider base of people,” Garcia explained. “Our new Logos Learning Center will provide interactive workshops on a variety of leadership skills to help people at any stage of their professional journey enhance their leadership capacity.”

Read the full article here.

Learn more about the Logos Learning Center here.