LOGOS IN THE NEWS: Helio Fred Garcia Interview on Shaping Opinion Podcast

On Monday, August 28, Logos president Helio Fred Garcia‘s interview on the Shaping Opinion podcast was released. Hosted by communications professional Tim O’Brien, Shaping Opinion is an award-winning podcast that dives into the people, events and things that have shaped the way we think.

In this episode, Garcia and O’Brien discuss ethics and crisis communications. In their exchange, Garcia and O’Brien discuss some of core principles and best practices of crisis communication, the kinds of ethical issues and dilemmas that occur in crisis communications, and how Garcia built his career in crisis management and communication.

Listen to the full podcast interview here.

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LOGOS IN THE NEWS: Logos President Helio Fred Garcia Quoted in Forbes on Executive Decision-Making Skills

On Friday, May 5, 2023, Logos president Helio Fred Garcia was quoted in an article on Forbes on how leaders can enhance their executive decision-making skills. Decision-making is an essential skill for leaders to succeed in their role. The Forbes article features several tips for leaders on how they can hone their ability to make tough decisions in a timely manner from 16 members of the Forbes Coaches Council, of which Garcia is a part.

Garcia’s recommendation for leaders on executive decision-making: Agree Upon a Clear Criteria with Lawyers and Others.

“Many of the notorious crises of the past few decades are characterized by leaders making poor decisions under stress,” Garcia explains. “In high-stakes situations such as crises, executives should resist making decisions based on personal preference. Rather, they need to have clear criteria on how to decide what to do, when to do it and how to do it that is agreed upon in advance with lawyers and others.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in the San Antonio Express-News

On Sunday, June 26, 2022, Logos president Helio Fred Garcia was quoted in a commentary in the San Antonio Express-News on the failure of law enforcement to effectively communicate during the tragic Uvalde school shooting and the loss of trust that has followed.

The commentary was written by Brandon Lingle, who several years ago attended a lecture by Garcia at the Defense Information School at Fort Meade, Md. Lingle recalls the lessons he learned from Garcia during that lecture, including the criteria for what to do and say in a crisis, “What would reasonable people appropriately expect a responsible organization to do when faced with this?” In his commentary, Lingle describes the reasonable expectations held before the shooting, how those expectations changed after the shooting, and the ways in which the failure of the local police department to meet those reasonable expectations.

Garcia reflected on the wider context of the Uvalde tragedy within American society. “It’s impossible to separate the aftermath of Uvalde from the national disagreement about firearms,” Garcia explained. “This isn’t a Texas thing. It isn’t a Uvalde thing on its own. It is in the context of this massive problem of gun violence that coincides with this massive division in American political life.”

On the communication failures of the local police department, Garcia commented, “They got themselves caught in some form of miscommunication or misinformation, and then they withdrew, and now they seem to be pointing fingers. It’s easy to point fingers at the less robust, less experienced police departments when there’s been a massive failure like this.”

Read the full article below or here.

 

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LOGOS IN THE NEWS: Helio Fred Garcia Offers Advice to Leaders in Forbes

On Thursday, May 19, 2022, Logos president Helio Fred Garcia was quoted in Forbes on how leaders can ensure they are making the right decision for their organization. Garcia was one of 16 members of the Forbes Coaches Council who offered advice on this subject.

Garcia’s advice to leaders on effective decision-making: Gain Clarity On Criteria And Desired Outcomes

“Leaders, especially those in crisis situations, need to resist the temptation to make choices based on personal preference. Rather, they need to have clarity about the criteria they will use to make such choices, based on desired outcomes,” Garcia explained. “Strong decision criteria and clearly defined desired outcomes create conditions for successful decision making and make a leader habitually strategic.”

Read full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in The Guardian

On Friday, May 13, 2022, Logos President Helio Fred Garcia was quoted in an article in The Guardian on the rise in violent rhetoric surrounding the Missouri Senate primary. The rhetoric surrounding the Missouri Senate primary, which has included candidates posing with firearms and posting seemingly threatening language about political rivals, exemplifies the heightened polarization and increase in incendiary rhetoric seen throughout the United States today.

The article references insights from Garcia’s most recent book, Words on Fire: The Power of Incendiary Language and How to Confront It, which examined the power of incendiary rhetoric to provoke violence.

In the article, Garcia forecasts more violence given the continued heightened rhetoric. It reads, “He thought the US could return to a more normal place after the end of Trump’s presidency but because Trump still insists he won, Garcia thinks it will take more than eight years and further carnage for the pendulum to swing back to a more normal place.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on PR Pace Podcast

On Tuesday, February 15, 2022, Logos president Helio Fred Garcia’s interview on the PR Pace Podcast was released. PR Pace, hosted by Annie Pace Scranton of Pace Public Relations, breaks down each week the biggest news stories through a PR lens.

In their conversation, Garcia discuss how to effectively in a crisis. Garcia describes the work we do at Logos Consulting Group, how we approach our work across industries and around the world, core principles of crisis response, how PR professionals can win a seat at the table, and more.

Listen to the full interview below:

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LOGOS IN THE NEWS: Helio Fred Garcia Featured in Communication Intelligence

On January 21, 2022, Helio Fred Garcia was featured in an article on Communication Intelligence about a recent webinar Garcia led for the Public Relations Society of America (PRSA).

The webinar, titled “Maintaining and Restoring Trust in Times of Great Change,” focused on the drivers of trust and techniques to maintain and restore trust in times of crisis.

In this interview, Garcia shared some of the core ideas and key takeaways from his webinar on January 20.

“Trust is the natural consequence of three related but distinct factors,” Garcia explained. He then described each of these factors in detail: promises kept, expectations met, and values lived. When you take these drivers of trust seriously, you are more likely to ask the right questions and make smart decisions in a crisis.

Garcia also explained one of the key reasons why organizations and leaders struggle to respond to crises effectively.

“Most failed crises arise when leaders fail to think of the crisis from the perspective of stakeholder expectations, but rather start from their own personal preferences, fears, anxieties, etc. This is the case in celebrated failed crisis response, from Volkswagen to BP to United Airlines to Trump COVID,” Garcia explained. “Making decisions in a crisis from personal preference is a mark of poor leadership and nearly always makes the crisis worse.”

Click here to read the full article.

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LOGOS IN THE NEWS: Helio Fred Garcia Interview on Pursuing Perfect Podcast

On Thursday, October 14, 2021, Logos president Helio Fred Garcia’s interview on the Pursuing Perfect Podcast was released. In this podcast, lifelong entrepreneur Marc Kashke interviews leaders on notions of perfection and how they discovered how to reach perfection in their work.

In this episode, Garcia and Kashke discuss the power of communication, both to affect powerful change and to inflict meaningful harm. In their exchange, Garcia describes the rigor required to communicate effectively at work and in positions of leadership, what communication is designed to do when used effectively, the ways in which rhetoric can (and has) been used to provoke violence, and more.

Watch the full interview below:

Click here to listen to this podcast episode on Spotify.

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LOGOS IN THE NEWS: Katie Garcia Quoted in Platform Magazine

On September 30, 2021, Logos advisor Katie Garcia was quoted in Platform Magazine on crisis communication in the age of social media. Platform Magazine is a student-run online public relations magazine based at The University of Alabama in Tuscaloosa. Garcia was interviewed by the magazine after she participated in a panel discussion at the university about what a career in crisis communication looks like on September 20.

In the article, Garcia defines what a crisis is and what is at stake in a crisis: “A crisis is a turning point where you can no longer operate as usual, and depending on how you respond, you can either gain competitive advantage or suffer meaningful harm.”

She also noted that in the age of social media, the core principles of crisis communication remained the same, even as the execution of crisis communication has somewhat changed. “Now there is an expectation that we are going to engage on those platforms, engage quickly and at times engage in particular ways,” she explained. “The expectation always is that the organization [involved] in the crisis cares. The way you demonstrate that you care has changed, and that is where social media comes in. It means that you need to reach out further and demonstrate care on different platforms than before.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on Trustworthy Leadership Confidence by Communication Intelligence

On September 15, 2021, Logos president Helio Fred Garcia was interviewed by Michael Toebe at Communication Intelligence about what trustworthy leadership confidence looks like.

In their interview, Garcia outlines the ways in which some leaders use confidence to mask something else about the leader. “As with any leadership attribute, confidence is a double-edged sword,” he explained. “Confidence that masks incompetence or malice is often difficult to detect initially, but very often the signs are there.”

Garcia then advised on what to look out for when discerning whether or not a seemingly confident leader is worthy of trust. He noted that the differences between the genuinely confident and trustworthy leader and those leaders who are not trustworthy are self-awareness and humility. “Truly confident and competent people have enough self-awareness and humility to acknowledge when they’ve fallen short, and show how they will do better next time,” he explained.

Read the full interview here.

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