On Thursday, May 19, 2022, Logos president Helio Fred Garcia was quoted in Forbes on how leaders can ensure they are making the right decision for their organization. Garcia was one of 16 members of the Forbes Coaches Council who offered advice on this subject.

Garcia’s advice to leaders on effective decision-making: Gain Clarity On Criteria And Desired Outcomes

“Leaders, especially those in crisis situations, need to resist the temptation to make choices based on personal preference. Rather, they need to have clarity about the criteria they will use to make such choices, based on desired outcomes,” Garcia explained. “Strong decision criteria and clearly defined desired outcomes create conditions for successful decision making and make a leader habitually strategic.”

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On Friday, May 13, 2022, Logos President Helio Fred Garcia was quoted in an article in The Guardian on the rise in violent rhetoric surrounding the Missouri Senate primary. The rhetoric surrounding the Missouri Senate primary, which has included candidates posing with firearms and posting seemingly threatening language about political rivals, exemplifies the heightened polarization and increase in incendiary rhetoric seen throughout the United States today.

The article references insights from Garcia’s most recent book, Words on Fire: The Power of Incendiary Language and How to Confront Itwhich examined the power of incendiary rhetoric to provoke violence.

In the article, Garcia forecasts more violence given the continued heightened rhetoric. It reads, “He thought the US could return to a more normal place after the end of Trump’s presidency but because Trump still insists he won, Garcia thinks it will take more than eight years and further carnage for the pendulum to swing back to a more normal place.”

Read the full article here.

On Tuesday, February 15, 2022, Logos president Helio Fred Garcia’s interview on the PR Pace Podcast was released. PR Pace, hosted by Annie Pace Scranton of Pace Public Relations, breaks down each week the biggest news stories through a PR lens.

In their conversation, Garcia discuss how to effectively in a crisis. Garcia describes the work we do at Logos Consulting Group, how we approach our work across industries and around the world, core principles of crisis response, how PR professionals can win a seat at the table, and more.

Listen to the full interview below:

On January 21, 2022, Helio Fred Garcia was featured in an article on Communication Intelligence about a recent webinar Garcia led for the Public Relations Society of America (PRSA).

The webinar, titled “Maintaining and Restoring Trust in Times of Great Change,” focused on the drivers of trust and techniques to maintain and restore trust in times of crisis.

In this interview, Garcia shared some of the core ideas and key takeaways from his webinar on January 20.

“Trust is the natural consequence of three related but distinct factors,” Garcia explained. He then described each of these factors in detail: promises kept, expectations met, and values lived. When you take these drivers of trust seriously, you are more likely to ask the right questions and make smart decisions in a crisis.

Garcia also explained one of the key reasons why organizations and leaders struggle to respond to crises effectively.

“Most failed crises arise when leaders fail to think of the crisis from the perspective of stakeholder expectations, but rather start from their own personal preferences, fears, anxieties, etc. This is the case in celebrated failed crisis response, from Volkswagen to BP to United Airlines to Trump COVID,” Garcia explained. “Making decisions in a crisis from personal preference is a mark of poor leadership and nearly always makes the crisis worse.”

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On Thursday, October 14, 2021, Logos president Helio Fred Garcia’s interview on the Pursuing Perfect Podcast was released. In this podcast, lifelong entrepreneur Marc Kashke interviews leaders on notions of perfection and how they discovered how to reach perfection in their work.

In this episode, Garcia and Kashke discuss the power of communication, both to affect powerful change and to inflict meaningful harm. In their exchange, Garcia describes the rigor required to communicate effectively at work and in positions of leadership, what communication is designed to do when used effectively, the ways in which rhetoric can (and has) been used to provoke violence, and more.

Watch the full interview below:

Click here to listen to this podcast episode on Spotify.

On September 30, 2021, Logos advisor Katie Garcia was quoted in Platform Magazine on crisis communication in the age of social media. Platform Magazine is a student-run online public relations magazine based at The University of Alabama in Tuscaloosa. Garcia was interviewed by the magazine after she participated in a panel discussion at the university about what a career in crisis communication looks like on September 20.

In the article, Garcia defines what a crisis is and what is at stake in a crisis: “A crisis is a turning point where you can no longer operate as usual, and depending on how you respond, you can either gain competitive advantage or suffer meaningful harm.”

She also noted that in the age of social media, the core principles of crisis communication remained the same, even as the execution of crisis communication has somewhat changed. “Now there is an expectation that we are going to engage on those platforms, engage quickly and at times engage in particular ways,” she explained. “The expectation always is that the organization [involved] in the crisis cares. The way you demonstrate that you care has changed, and that is where social media comes in. It means that you need to reach out further and demonstrate care on different platforms than before.”

Read the full article here.

On September 15, 2021, Logos president Helio Fred Garcia was interviewed by Michael Toebe at Communication Intelligence about what trustworthy leadership confidence looks like.

In their interview, Garcia outlines the ways in which some leaders use confidence to mask something else about the leader. “As with any leadership attribute, confidence is a double-edged sword,” he explained. “Confidence that masks incompetence or malice is often difficult to detect initially, but very often the signs are there.”

Garcia then advised on what to look out for when discerning whether or not a seemingly confident leader is worthy of trust. He noted that the differences between the genuinely confident and trustworthy leader and those leaders who are not trustworthy are self-awareness and humility. “Truly confident and competent people have enough self-awareness and humility to acknowledge when they’ve fallen short, and show how they will do better next time,” he explained.

Read the full interview here.

On September 3, 2021, Logos President Helio Fred Garcia was quoted in Loss Prevention Magazine on how 7-Eleven has invested in technology to better execute crisis communication.

 

7-Eleven has heavily invested in both crisis communication processes and software to ensure both company leadership and franchisees can share information with each other and report on specific needs and issues.

 

Garcia noted the importance of having multiple communication channels available for times of crisis to lessen any communication gaps in times of crisis. “You also need to plan for redundancy in the manner of delivering messages. If phone lines are down if the email is down, you still need to communicate,” he explained.

 

Read the full article here.

On August 10, 2021, Logos Advisor Maida K. Zheng, was quoted in Carol Roth’s Business Unplugged how small business can effectively deal with customer complains.

Zheng’s advice to small businesses: Remember that trust is key.

“One way you can think about customer complaints and negative feedback is through the lens of trust. Trust is the natural consequence of promises fulfilled, expectations met, and values lived,” she explained. “With that, CEOs/leaders should view any feedback they receive through that lens and if the complaint has to do with a broken promise, expectations not being met, or an experience that is contrary to the company’s values – the only solution is to do what is necessary to regain trust.”

Read the full article here.

On August 7, 2021, Logos President Helio Fred Garcia was quoted in Communication Intelligence Magazine about destructive communication and behaviors in leaders.

The article highlights the recent revelations about Tesla’s CEO Elon Musk in the book Power Play: Tesla, Elon Musk, and the Bet of the Century by The Wall Street Journal’s Tim Higgins. Higgins’ research uncovered a toxic work culture wherein Elon Musk exploits his power to put fear in assembly-line workers and others in the C-suite.

In the article, Garcia explains how some founders believe that brilliance and energy are enough, and how faulty that assumption can be. “Brilliance and energy are not enough; they’re not sustainable in the long run if they lead to an unhealthy or toxic culture,” he explains.

“The tone of any company is set at the top. And toxicity flows downhill quickly,” Garcia continues. “Add that to the current level of incivility in public life and discourse, and it gets even worse. The mystique of the founder goes only so far. Abusive leaders risk losing the loyalty of their people.”

Read the full article here.