On June 1, 2021, Raleigh Mayer, Senior Fellow at Logos Institute for Crisis Management and Executive Leadership, was quoted in The American Council On Exercise (ACE) on creating your “inventive identity.”

As a leadership and communications expert, Mayer has replaced the idea of ‘personal brand’ with ‘inventive identity.’ In the article, she shares four ways to develop your inventive identity:

  1. Develop an inventive introduction.
  2. Evaluate your value proposition.
  3. Cultivate a personal style.
  4. Develop a consistent and deliberate message.

Read the full article here.