LOGOS IN THE NEWS: HELIO FRED GARCIA Quoted in Carol Roth’s Business Unplugged

On April 20, 2021, Logos President Helio Fred Garcia shared advice in Carol Roth’s Business Unplugged on how to get psyched for significant business opportunities.

With over 40 years of experience in leadership, Garcia’s advice is “Rehearse & rehearse!”  

“No responsible leader would consider “winging it” when it comes to developing an organization’s budget, product development pipeline or other key areas of their business,” he explained. “Investing time and energy in learning how to communicate effectively, both in terms of how to create persuasive content and how to deliver that content in ways that will grab and keep their audience’s attention, is a surefire way to boost confidence before making a presentation or high stakes engagement.”

Read the full article here.

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LOGOS IN THE NEWS: Yinnan Shen Interviewed by Thrive Global

On April 13, 2021, Logos Fellow Yinnan Shen was interviewed by Amine Rahal at Thrive Global on the difficulties she has dealt with as an Asian woman in corporate America.

When asked about unique challenges she has faced, Shen described the difficulties of having a non-American name, dealing with stereotypes at work as an Asian woman, and professionally conducting herself while maintaining a low profile to avoid attention.

“Because of the model minority myth, we Asian Americans are extra pressured to prove our worthiness in the workplace. We’re constantly in the mindset that respect to us is earned not given. We must not let people down, we must be diligent and perform well, otherwise we don’t deserve to be part of America,” she explained. “Additionally, because of the persistent sense of otherness we feel in this country, we’re accustomed to just be quiet and work hard. “If I can just blend into the mass, maybe no one would notice that I’m different, maybe I would belong.”

She also described how the rise in anti-Asian hate creates new challenges for Asians and Asian Americans, and what is required to lessen or overcome acts of discrimination Asians and Asian Americans face.

“Culture change will be the key, whether for an organization or for a country as a whole,” Shen explained. “Leaders have a responsibility to model and reward the behaviors they hope to see more. They also have the responsibility to create an inclusive environment, where resources are equally distributed, and where all people are treated with respect and valued as who they are. Until an inclusive culture is in place, any progress in overcoming acts of discrimination will be limited.”

She closed her interview with a message for how non-Asian allies can support Asians and Asian Americans facing discrimination and harassment.

“We must stand in solidarity with one another – with the Asian community, with the black community, with the Latino community, with the indigenous community, with the LGBTQIA community, and all other marginalized groups,” said Shen. “When all those who face oppression and our allies stand together, when we fight for one another instead of against each other, when we lift up each other’s struggles rather than tear down and compare our struggles, when we recognize that, as Emma Lazarus said, “until we are all free none of us is free,” we have a chance to make the dream of a better, freer, more just country a reality.”

Read the full article here.

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LOGOS IN THE NEWS: Yinnan Shen Quoted in Zengler News

On April 6, 2021, Logos Fellow Yinnan Shen was quoted in Zengler News on why corporations should have a diverse employee pool. Shen teaches a course on Elevating Multicultural Competence at the Columbia University’s Fu Foundation School of Engineering.

 

According to Shen, studies show a direct and positive correlation between diversity and other variables such as financial performance, employee morale, and productivity.

 

“The reason we want people of different gender, race, and age at the table is because of their unique experiences,” Shen explained. 

 

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Highlighted in The Plank Center for Leadership in Public Relations

On March 31, 2021, Logos President Helio Fred Garcia was highlighted in The Plank Center for Leadership in Public Relations for partaking in Peritus PR’s professional development series, which is designed to help their employees grow as strategic communicators. This Lunch & Learn series featured prominent thought leaders in the public relations and communications industry.

During his session, Garcia discussed the importance of mental readiness in a crisis by teaching lessons from his book The Agony of Decision: Mental Readiness and Leadership in a Crisis to help participants understand some of the core principles of crisis response.

Members of the Peritus PR team shared their biggest takeaways from the session. “Our value as public relations counselors during crises is not measured by the loudest voice in the room or the years of experience under our belt. It’s measured through our mental readiness,” explains Louise Oliver, president of Peritus PR “We can’t ask for a seat at the table when the going gets tough, but we can earn it by being mentally ready to lead in a crisis.”

Read the full article here.

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LOGOS IN THE NEWS: Yinnan Shen Quoted in Forbes

On March 30, 2021, Logos Fellow Yinnan Shen was quoted in a Forbes article on the new approaches to DE&I that companies are taking. The article outlines the current state of diversity and inventories the way that current DE&I approaches fail to achieve sustained diversity and inclusion.

Shen, who teaches a course on Elevating Multicultural Competency in the Professional Development and Leadership program at Columbia University’s Fu Foundation School of Engineering and Applied Science, made the case for why diversity matters to corporations.

“The reason we want people of different gender, race, and age at the table is because their unique experiences,” Shen explained.

Read the full article here.

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LOGOS IN THE NEWS: Katie Garcia Quoted in Business Unplugged

On February 16, 2021, Logos Advisor Katie Garcia was quoted in a Carol Roth’s Business Unplugged on how small businesses can stay positive during moments of uncertainty. 2020 was a year of crisis, and as COVID-19 continues to bring uncertainty to businesses across the country, it can be challenging to stay in a positive mindset. In this article, 264 business leaders across industries shared their tips for how to stay positive in this uncertain time.

Garcia’s advice: Remember that uncertainty offers opportunity.

“Every business has struggled over the past year due to Covid-19. The ‘new normal’ post-pandemic is still out of sight for most of us. To stay positive amidst these ever-changing circumstances, remember that there is opportunity in moments of uncertainty,” she explained. “There is an opportunity to reimagine what is possible, for your business and your industry. There is an opportunity to innovate, to explore new ways to grow and to serve those who matter most to your business and industry.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed by MarketScale

On February 9, 2021, Logos president Helio Fred Garcia was interviewed by MarketScale about the decision for Boeing’s 737 MAX to return to service for commercial flights. Garcia was interviewed alongside Ludovic Chung-Sao, Founder of ZenSoundproof and former certification engineer for 737 Max engines, about the various aspects of the aircraft’s return to the sky years after the two tragic plane crashed that sent Boeing into a multiple-year long crisis.

During the interview, Garcia described how Boeing ended up in a crisis over the 737 MAX. “The foundational principle of maintaining trust in a crisis is to show you care quickly, and Boeing was singularly unable to show that it cared,” he explained. But he also noted another way in which Boeing fumbled in their crisis response was in the company’s insistence that the planes were safe, followed by ‘But don’t worry, we have a software fix coming.’ This mixed message was confusing, and led people to not trust Boeing’s reassurances. Part of Boeing’s challenges, as Garcia explained, was that Boeing was that the company didn’t appreciate the user experience of the pilots of the plan. The lesson: “In a crisis, you must not think like an engineer, but think like the user of your product or technology.”

Click here to watch the full interview.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on Leveraging Thought Leadership

On February 8, 2021, Helio Fred Garcia spoke with Bill Sherman on his podcast, Leveraging Thought Leadership. During their conversation, Garcia described some of the drivers for trust in the crisis, how he fell into thought leadership, how translates complex ideas for a common understanding, the influence of philosophy on his life and career, and his advice on how people can become thought leaders.

Listen to the full exchange below:

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in CNN Business

On January 27, 2021, Logos president Helio Fred Garcia was quoted in a CNN Business article on the ice-cream company Ben & Jerry’s campaign to end qualified immunity for police officers. Ben & Jerry’s has long supported progressive political causes, which Garcia points out makes their decision to take such a direct stance on this issue unsurprising.

“Conglomerates typically try to stay off the radar screen on divisive social issues,” Garcia explained. “There’s no surprise that the Ben & Jerry’s brand is involved. What is intriguing is that their parent Unilever seems to be perfectly comfortable with that.”

Read the full article here.

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LOGOS IN THE NEWS: Holly Helstrom Quoted in Forbes

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On January 19, 2021, Logos Associate Holly Helstrom was quoted in a Forbes article about the struggle many organizations are facing around COVID-19 vaccination policies. The article details how companies are split in terms of whether or not to require employees to get the vaccine respectively.

Helstrom, an Adjunct Instructor at Columbia University’s Fu Foundation School of Engineering who teaches a course on First Amendment rights for employees, explained that an employer has the legal right to introduce a COVID-19 vaccine policy if they’re a private sector at-will employer.

“Refusal to get a Covid-19 vaccine if your employer is requiring one could get you fired and your employer would be within their legal rights to do so,” said Helstrom.

Helstrom advised organizations to use its values to guide vaccination decisions. “Having clarity on one’s values, whether from the employer or employee perspective, can make the decision easier,” she said. “If individual liberty is more important to you than job security, your decision when navigating this question as an employee will be much easier.”

Read the full article here.

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