LOGOS IN THE NEWS: Helio Fred Garcia Featured In NYU SPS Divisional Highlights
On July 6, 2021, Logos President Helio Fred Garcia was featured in NYU School of Professional Studies Divisional Highlights for his teaching engagement at the 200th Military Police Command Hosts Detainee Operations Training Event (DOTE) in June.
Garcia is an adjunct associate professor in the MS in Public Relations and Corporate Communication (PRCC) program within the NYU SPS Division of Programs in Business.
Garcia, one of two civilian speakers at the three day event, was invited by Senior Military Officers to share lessons learned on crisis communications with over 350 high-ranking military leaders and US Department of Defense (DoD) officials.
“I was asked to provide guidance on how not to repeat the mistakes that were made from a public relations perspective at Abu Ghraib, Bagram, and Guantanamo Bay, which ultimately hurt the reputation of the US around the world,” he explained. “I gave lessons from my basic crisis communication course, including the Abu Ghraib case study that I teach in the NYU SPS (PRCC) program, and it was extremely well received.”
Garcia, who has been a guest lecturer for several different branches of the military, reflected on his experience at the event.
“What is fascinating about members of the military is how open they are to a civilian perspective on how to do things better,” he noted. “The senior officers have deep life experiences, but I have yet to find one who was not eager to learn more. They are more than warriors; they are leaders.”