New York, NY (May 25, 2014) – Reputation Management: The Key to Successful Public Relations and Corporate Communication, second edition, will be published in Korean in 2016.
Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. This book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.
“I’ve had students from South Korea who said this book could benefit public relations professionals in their country,” Garcia said, “I’m thrilled to share this essential guide to a new, wider audience.”
Reputation Management, second edition, was published by Routledge Taylor & Francis Group, a global publisher based in London. The co-authors are John Doorley and Helio Fred Garcia. Doorley is the former Academic Director of the NYU Master’s in PR and Corporate Communication. Garcia is the president of Logos Consulting Group.
The book includes chapters on social media by Logos consultant Laurel Hart and on corporate responsibility by Logos senior advisor Anthony Ewing. It also includes contributions from Logos Institute senior fellow Raleigh Mayer.