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Crisis Communication

Every crisis is a business problem before it is a communication problem, and you can’t communicate your way out of a business problem. However, effective crisis communication has what the military calls a “force multiplier” effect: It isn’t sufficient to accomplish your goal, but it helps you to do more, better, and faster.

We advise clients on ways to maintain the trust and confidence of stakeholders when reputation is at risk.

Crises create an environment of emotion: fear, anxiety, anger, shame, embarrassment and often ambivalence. We as crisis experts know that facts and logic by themselves are rarely sufficient. But we also know that leaders and organizations distrust emotional appeals.

At Logos, we understand the objective and subjective factors that help stakeholders and organizations move beyond emotional reactions quickly. We understand the social psychology, anthropology, and cultural components of rumor dynamics. And of the need to frame facts in a way that expresses genuine care and empathy.

What We Provide

  • Crisis communication planning and scenario development.

  • Crisis communication consulting before or during a live crisis.

  • Strategy and core message development.

  • Drafting of core documents, review and approval protocols, and distributions criteria. 

  • Establishment of crisis communication working groups and of issues management, crisis communication/rapid response infrastructure, protocols, task forces, and operation centers.

  • Communication support for civil and criminal litigation and regulatory proceedings.

  • Capabilities assessments of corporate communication/public relations departments or external resources.

What Have We Worked on Before?

We have worked on a wide variety of crises, both large-scale international crises and smaller, more niche crises affecting a specific group of stakeholders. Below is a sampling of some of the types of crises we have helped clients prepare for and respond to:



Issues that impact organizations at a structural level.

  • Management turmoil

  • Labor unrest

  • Corporate governance

  • Contests for corporate control

  • CEO succession planning

  • Hostile takeover defense

  • Mergers & acquisitions



Issues that threaten safety and security.

  • Workplace violence & fatalities

  • Cybercrime 

  • Special event vulnerabilities

  • Identity theft

  • Terrorist attacks

  • Natural disasters and  business continuity

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Issues that impact monetary health.

  • Financial restructurings

  • Stock market activity

  • Bankruptcy

  • Shareholder activism

  • Financial malfeasance

  • Accounting irregularities

  • Violations of securities laws

  • Financial restatements

  • Recapitalizations

  • Foreign corrupt practices act activity



Issues that impact stakeholder trust & confidence.

  • Advertising & marketing missteps

  • Consumer & social media activism

  • Technology failures

  • Mass torts

  • Boycotts

  • Convictions of key executives

  • Intellectual property disputes

  • Allegations of discrimination & sexual harassment

  • Attacks by adversaries, gadflies, & attention-seekers

  • Embedded journalists & combat visibility

  • Environmental degradation & protests

  • Class action & corporate litigation

  • Criminal investigations & indictments

  • Regulatory investigations & sanctions

  • Endorsements by controversial figures

  • Highly contentions & nationally televised legislative or regulatory hearings

  • Corporate social responsibility, business ethics, human rights, & compliance

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