LOGOS IN THE NEWS: Helio Fred Garcia Interviewed by the Public Relations Review Podcast

On October 12, 2026, Logos president Helio Fred Garcia was interviewed by Peter Woolfolk on the Public Relations Review Podcast.

In the podcast, Garcia discusses the “FaceTime fallacy,” why PR and corporate communications staff are often brought into the C-suite when leaders think they have a “PR problem,” and how communications professionals can reposition themselves as trusted advisors for high-stakes decisions. Garcia also discusses the importance of using business language when speaking with executives and connecting recommendations to outcomes the board will measure.

Garcia also discusses the role of public relations in predicting stakeholder behavior and influencing it, which he describes as applied anthropology. The conversation explores how changing behavior often requires changing emotion first, using New Coke and Bud Light as examples of brand backlash caused by companies failing to understand their most loyal customers.

Listen to the full podcast episode here:

www.publicrelationsreviewpodcast.com

Stop Using PR Language With The C-Suite

Being in the C-suite meeting doesn’t mean you have influence, and a single mistake can quietly sideline many talented PR and corporate communications leaders.