
Persuasive Storytelling
One of the things we know from some of the masters of storytelling over time is that persuasive stories have a clear structure, a disciplined order, and a compelling rhythm.

Stories have power. This module focuses on ways to structure communication using elements of storytelling to persuade audiences. It explores how to keep an audience engaged by creating dramatic tension between the current reality and desired future state. Such communication inspires an audience to support an idea more quickly, change a behavior, or say yes to a request.
HOW THIS MODULE WILL HELP YOU
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Learn about the power of stories and the shape of stories.
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Understand a way to apply elements of effective storytelling to a structure of a persuasive presentation.
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Practice delivering a presentation using this advanced presentation structure.