Oxana Trush
Fellow
Oxana Trush is a Fellow at the Logos Institute for Crisis Management & Executive Leadership.
Oxana has been advising clients on critical business decisions that can prevent, mitigate damage from, or help recover from a reputation-threatening events since 2007. With expertise in crisis management, crisis communication, risk
management and executive leadership, she helps leaders build trust, inspire loyalty, and lead effectively in the times of crisis and uncertainty. Her clients represent a range of industries, including financial services, pharmaceutical, consumer, technology and nonprofit. In her executive coaching practice, Oxana helps prepare senior executives for high-stakes, high-intensity communication engagements, including interactions with reporters and television interviews.
Oxana has created and conducted crisis simulations and war games that provide a deeper understanding of how and why people behave under pressure and what drives the motives and actions of companies –and their stakeholders– when the stakes are high. With a background in linguistics, cognitive psychology and attention to neuroscience, Oxana employs current scientific research to help clients understand, prepare for, and manage through crises.
She has also developed a series of workshops on executive decision-making, persuasion, storytelling, and the science behind communication, and is a frequent contributor to content development for both the consulting and coaching practices.
Actively involved in teaching, coaching, and mentoring students, Oxana was adjunct associate professor in the Master’s in Public Relations and Corporate Communication program at NYU, where she taught a course in crisis management and communication. She has also served as a professional development coach at Rutgers Business School, a mentor and thesis advisor at New York University, and a guest speaker at the Wharton School of Business of the University of Pennsylvania.
Oxana’s previous roles have included public relations counsel to Disaster Chaplaincy Services, a non-profit organization, and advisement on strategic communication to entrepreneurs in a variety of fields. Oxana has global communication experience including a professorship at Chelyabinsk State University in Russia, where she taught a variety of communication disciplines. In addition, she provided intercultural business communication counsel on international negotiations and strategic communication planning for Russian companies including the regional mobile phone company and industrial enterprises.
Oxana came to the U.S. from Russia in 2001 to pursue her studies in linguistics and cognitive psychology at Montclair State University. She has an M.S. in Public Relations and Corporate Communications from New York University and a B.A. in English and Computer Science from Chelyabinsk State University, Russia.