Logos team blog posts

Another Five Star Review on Amazon: “Well-written and Very Useful”

Amazon Vine reviewer Sharon Beverly gave The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively five stars.

Highlights from the review:
“The Power of Communication by Helio Fred Garcia is very well-written, timely in its use of historical examples, and looks at the art of communication from a unique perspective. As one would expect of a book that is about communication, the message is delivered to the reader very effectively…
This book is an easy read—a testament to the author’s assertion to speak to one’s audience. It is intended for managers and executives; people who generally do not have a lot of leisure reading time. The book also covers a wide range of communication topics: audience engagement; word choice; speed; and many more, with the Marine manual, Warfighting, as its focusing lens. This wide variety of topics allows the reader to implement the lessons imparted by the book regardless of whether one is writing an email or preparing a speech in front of a live audience.
The historical examples chosen by the author are all within the last decade, allowing the audience to clearly remember the success or failure highlighted in each example. I was also pleased to see examples drawn from various fields: politics; business; government administration; etc. This shows the reader that, no matter what industry or business you work in, there is valuable information within this book for you.”

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CommPro.biz Excerpt of The Power of Communication

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CommPro.biz excerpted Chapter 2 of the Power of Communication, focusing on the need to take audiences seriously:

Will We See a Netflix Summer Sequel? How Brands Can Rebuild Trust and Inspire Loyalty

Posted on May 21, 2012 in Crisis Communications, Public Relations

By Helio Fred Garcia, Author, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Let’s hope Netflix doesn’t see a summer sequel this year. While it was easy to critique the company during its Qwikster fiasco a year ago, it’s looking like a third of its new customers are actually returning customers who were angered and disgusted.

Forgive and forget? Maybe for Netflix’ subscribers—but its shareholders aren’t yet hopping on the bandwagon, according to Daily Finance and other media sources. There’s a reason for that—and a lesson for all other companies.

Let’s dig into it here: Read more

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Power of Communication Excerpted in FastCompany.com

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FastCompany excerpted Chapter 9 of the book: Audiences: Attention, Retention, and How Hearts and Minds are Won:

Expert Perspective
Hijacking Emotion Is The Key To Engaging Your Audience
BY Helio Fred Garcia | 05-08-2012 | 9:45 AM
This article is written by a member of our expert contributor community.

The default to emotion is part of the human condition. Read more

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Fred Garcia: Winning Hearts and Minds at a National Level

Over the past 8 months I have had the good fortune to spend time in Beijing, Paris, Zurich, and Marrakech, Morocco, speaking with leaders of governments, the military, religious institutions, humanitarian organizations, universities, and other social institutions. And in my travels I detected something I hadn’t noticed before: a meaningful deterioration in the regard to which the United States is held. Not about particular events, but a general decline in respect and admiration. Not of Americans, but of the nation’s role in the world. Read more…

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Winning Hearts and Minds at the National Level

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Marrakech Mosque at Sunset

Over the past 8 months I have had the good fortune to spend time in Beijing, Paris, Zurich, and Marrakech, Morocco, speaking with leaders of governments, the military, religious institutions, humanitarian organizations, universities, and other social institutions.

And in my travels I detected something I hadn’t noticed before: a meaningful deterioration in the regard with which the United States is held. Not about particular events, but a general decline in respect and admiration. Not of Americans, but of the nation’s role in the world.

I’ll blog about this more later, but Sunday’s New York Times has a series of pieces that prompt me to revisit those observations and also to use them as a teachable moment to illustrate some key principles from my latest book.

Read more

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Now Available: The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

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Now in Circulation

 

Friends,

I am pleased to announce that The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively is now in circulation!

Read more

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Worth Reading, Apr 23, 2012

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A few useful research reports have been published in the last two weeks, in addition to the usual interesting commentary that caught our eye.

  • Pew Internet on “Digital Differences”: The Pew Research Center summarizes the findings by saying, “One-in-five [American] adults do not use the internet. The difference between that group and the majority of Americans who do go online remains strongly correlated with age, education, and household income, which are the strongest positive predictors of internet use.” The full report is here. This is helpful research to remember when thinking about communicating with audiences, and one question to ask in communication planning: who might your organization be missing and how can they be reached if not through online means?
  • Nonprofit Social Network Benchmark Report: NTEN, Common Knowledge and Blackbaud released the “2012 Nonprofit Social Network Benchmark Report,” its 4th annual report on how nonprofits are using social networks. Additional analysis and data highlights in a guest post on Beth’s Blog.
  • Pulitzers and Online Reporting: The Nieman Journalism Lab blog has a good analysis of the impact and effects of online journalism in this year’s winners.
  • Why Is Trust in Media Falling?: Jay Rosen breaks down the question of why Americans have such low trust in media today, asking “What Explains Falling Confidence in the Press?“
  • Local News: Despite lower trust in media overall, most Americans still turn to local news sources. Pew’s recently released study on local news found that “72% of Americans follow local news closely,” and the report details additional media consumption habits of this group.
  • USC Annenberg Gap Study: USC Annenberg published its “Communication and Public Relations Generally Accepted Practices (GAP VII)” study, on the “current state of the PR industry.” A helpful breakdown of key findings and what they mean for corporate communicators and agencies is also on PR Squared.
  • On Reputation: A thought-provoking article from the Economist on corporate reputation is worth reading, “What’s in a name? Why companies should worry less about their reputations.” Not surprisingly, many disagree, and Dr. Leslie Gaines-Ross has a thoughtful response on her blog.
  • Corrections and Broadcast TV: David Carr of the New York Times commented on the curious disparity in how broadcast news handles corrections versus print news, in light of how NBC handled the correction to its use of an audio clip on the Today show that was “misleading, incendiary and dead-bang wrong.”
  • The Navy and Twitter: The US Navy was a recent victim of self-inflicted harm, when someone mistakenly sent a personal tweet from the Navy’s official Twitter account. However, the damage was contained early and was minimal, and they shared some lessons learned from the incident.
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Publication of the Power of Communication by Helio Fred Garcia

I’m very pleased to announce the pending publication of my new book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively. It is being published by FT Press/Pearson.
The formal publication date is May 6, but pre-orders are available now for both print and e-books, individual or bulk orders. E-book versions will be available April 26 directly from FT Press. Amazon says that pre-ordered books should be received by customers in New York by May 9. Bulk orders at a discount can be made at CEO Read.

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Worth Reading: The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

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Friends, I’m very pleased to announce the pending publication of my new book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.  It is being published by FT Press/Pearson.

The formal publication date is May 6, but pre-orders are available now for both print and e-books, individual or bulk orders. E-book versions will be available April 26 directly from FT Press.   Amazon says that pre-ordered books should be received by customers in New York by May 9.  Bulk orders at a discount can be made at CEO Read.

Read more

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Worth Reading, Apr 9, 2012

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  • Women and Leadership: Since 2007, McKinsey has produced an annual report on the state of women and leadership, and the latest report came out last week. This year’s “Women Matter” found, “Today, women remain underrepresented on corporate boards and executive committees.” The report details the business case for gender diversity in senior executive positions, how top companies are achieving greater gender diversity, and how others can implement programs to continue to advance the role of women in senior management.
  • Viral Videos: Interesting research on what makes “ads go viral” and more likely for people to watch, from Harvard Business Review. (Full article via registration or subscription, but the embedded video in the article is equally worth watching.)
  • Invisible Children/Kony 2012 Sequel: Speaking of viral, Invisible Children last week released a follow-up video to the original Kony 2012 video, which since its release became the most viral video to date. The sequel addresses many of the criticisms leveled at the organization and the campaign.
  • Remembering Mike Wallace: Many reflections about legendary reporter Mike Wallace, who died this weekend at the age of 93, including from CBS News & Morley Safer, and the New York Times.
  • Facebook: When we last left off, there was significant discussion of employers asking for access to employees’ Facebook pages. The House rejected proposed legislation there that would have taken up the matter, but other measures are still underway.
  • McDonald’s and Social Media: The director of social media at McDonald’s, Rick Wion, did an interview recently and talked about how they’ve responded to critics hijacking their hashtags on Twitter, and their broader strategy for various kinds of engagement on the network.

 

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