Tag Archive for: crisis leadership

Logos President Delivers Columbia Engineering Alumni Lecture on U.S. COVID Response

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On Friday, June 10, 2022, Logos president Helio Fred Garcia delivered a Columbia Engineering Alumni Day lecture on the US response to COVID-19 at the first in-person reunion of graduates of Columbia University’s Fu Foundation School of Engineering and Applied Science.

Garcia is an adjunct associate professor of professional development and leadership in the Professional Development and Leadership program at Columbia Engineering. He delivered one of three lectures in the school’s alumni association REUNION 22 LECTURES on-campus event.

In his lecture, Garcia focused on the intersection of crisis response and ethics, and demonstrated how COVID-19 – as a crisis that simultaneously affected every institution and every individual on the planet – provides a useful case study to see the patterns of effective and ineffective crisis response and ethical decision-making. Garcia quoted the Greek philosopher Plato, who noted: “To understand something difficult, study the biggest instance of it that we can. That’s because the patterns are easier to see. And the pattern is then laid up on heaven for anyone who wishes to contemplate it.”

Garcia began his lecture by laying out the foundational principles of effective crisis response:

  1. Show you care.
  2. Take risks seriously.
  3. Work to mitigate those risks early.

He then contrasted the U.S. response to COVID-19, the worst in the industrialized world, and the Republic of Korea response, among the best. Both nations had their first confirmed case of COVID-19 on the same day, January 20, 2020. South Korea followed the principles of effective response and U.S. Centers for Disease Control and Prevention guidelines; the United States did not. After one year, the South Korean death rate was 1 fatality for every 39,000 South Koreans; the U.S. death rate was 1 fatality for every 809, or a fatality rate 49 times Korea’s.

Garcia also highlighted the ways that misinformation and the modeling of unsafe practices led to hundreds of thousands of preventable COVID deaths. He quoted the head of the U.S. Food and Drug Administration, who in May 2022 called misinformation the leading cause of death in the U.S.

You can watch the full lecture here:

At Columbia Engineering, Garcia teaches ethics and integrity for engineers for all incoming undergraduate, MS, and PhD students. He also teaches graduate electives in advanced ethical decision-making, crisis prevention, crisis response, and leadership communication. Garcia is the author of five books, most recently Words on Fire: The Power of Incendiary Language and How to Confront It. His next book is The Trump Contagion: How Incompetence, Dishonesty, and Neglect Led to the Worst-Handled Crisis in American History.

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LOGOS IN THE NEWS: Helio Fred Garcia Offers Advice to Leaders in Forbes

On Thursday, May 19, 2022, Logos president Helio Fred Garcia was quoted in Forbes on how leaders can ensure they are making the right decision for their organization. Garcia was one of 16 members of the Forbes Coaches Council who offered advice on this subject.

Garcia’s advice to leaders on effective decision-making: Gain Clarity On Criteria And Desired Outcomes

“Leaders, especially those in crisis situations, need to resist the temptation to make choices based on personal preference. Rather, they need to have clarity about the criteria they will use to make such choices, based on desired outcomes,” Garcia explained. “Strong decision criteria and clearly defined desired outcomes create conditions for successful decision making and make a leader habitually strategic.”

Read full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on PR Pace Podcast

On Tuesday, February 15, 2022, Logos president Helio Fred Garcia’s interview on the PR Pace Podcast was released. PR Pace, hosted by Annie Pace Scranton of Pace Public Relations, breaks down each week the biggest news stories through a PR lens.

In their conversation, Garcia discuss how to effectively in a crisis. Garcia describes the work we do at Logos Consulting Group, how we approach our work across industries and around the world, core principles of crisis response, how PR professionals can win a seat at the table, and more.

Listen to the full interview below:

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GUEST COLUMN: What the Pandemic Teaches About Crisis Management and Leadership

The following is a guest column by Helio Fred Garcia, originally published on CommPro.biz on January 3, 2022.

This week marks the start of the third year of the COVID-19 pandemic in the United States.

By the end of 2021 more than a half million Americans were catching COVID-19 every day. One in every six Americans had come down with the virus; one in every four hundred had died.

Much of this was avoidable. And we return from our holiday facing the latest surge and wondering whether it’s safe to reopen as planned.

COVID-19, Crisis Management, and Leadership

Since the beginning of the pandemic, the United States has mounted the worst COVID-19 response in the developed world. In 2020 the American response was driven by incompetence, dishonesty, and neglect.

2021 began with a glimmer of hope, and by April – when vaccines became universally available – the daily death rate plummeted.

But by late June both vaccinations and masks became highly politicized and deaths began to soar again. By year end hospitals were at capacity; the overwhelming percentage of hospitalizations and deaths were among the unvaccinated.

 

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Illustration 1, Source: New York Times

 

But there is opportunity in every crisis. COVID-19 provides an active case study to learn not only about public health, but also foundational principles of crisis management. As the Greek philosopher Plato said in The Republic, if you want to understand something difficult, study the biggest instance of it that you can. Then apply those learnings to smaller matters. There’s no bigger crisis right now than COVID-19.

For decades in my crisis management practice, I have preached that the severity of an underlying crisis does not determine how the crisis turns out. Two organizations in the same crisis at the same time can have dramatically different outcomes. Rather, the timeliness and quality of the response determine whether or not an organization suffers a catastrophic outcome. Act effectively and quickly and the crisis resolves or plays out with minimal damage. Delay, deny, or dither and things get disproportionately worse.

It is uncommon for multiple organizations to go through the same crisis simultaneously. But COVID-19 is a crisis with which every organization around the world has been grappling. We now have experienced a kind of laboratory experiment of how different jurisdictions responded to the pandemic differently. We can track the different outcomes. We can learn from them. And we can apply those lessons, not only in the continued pandemic response but in future crises, as well.

Crisis Management Works

All the trends point to a common conclusion: Crisis management works. But only when we manage the crisis effectively. Failing to follow crisis management principles can have devastating consequences. There are four rules that lead to the successful resolution of a crisis:

  1. Take the crisis seriously.
  2. Take the risks seriously.
  3. Mitigate those risks.
  4. Act quickly: the longer it takes to mitigate the risks, the harder it is to do so.

We can see clearly how the death rates in different jurisdictions varied based on leaders’ adherence, or lack of adherence, to these rules.

Continue reading here.

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