New York, NY (July 17, 2014) – Reputation Management: The Key to Successful Public Relations and Corporate Communication, second edition, will be published in Chinese in 2016.
Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. This book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.
The publisher of the Chinese edition will be Tsinghua University Press, the publishing house of Tsinghua University, the top-rated university in China. In 2011 Helio Fred Garcia taught at Tsinghua University as a Distinguished International Scholar.
“I see great potential and value for the book to be published in China,” Garcia said, “I hope it will help organizations, leaders, and university students as it has been in the U.S.”
Reputation Management, second edition, was published by Routledge Taylor & Francis Group, a global publisher based in London. The co-authors are John Doorley and Helio Fred Garcia. Doorley is the former Academic Director of the NYU Master’s in PR and Corporate Communication. Garcia is the president of Logos Consulting Group and an adjunct professor of management and communication at New York University.
The book includes chapters on social media by Logos consultant Laurel Hart and on corporate responsibility by Logos senior advisor Anthony Ewing. It also includes contributions from Logos Institute senior fellow Raleigh Mayer.