Chinese Edition of The Power of Communication Getting Positive Reception in China

Logos Consulting Group is pleased to report that the Chinese language edition of The Power of Communication, Skills to Build Trust, Inspire Loyalty, and Lead Effectively, by Logos president Helio Fred Garcia, is enjoying a very positive reception in China.

The  original English language edition of the book was published  by FT Press/Pearson in May, 2012.  The Chinese language edition was published jointly in Hong Kong by Pearson Education Asia Ltd and in Beijing by Publishing House of Electronics Industry in May, 2014.

The Chinese edition includes two forewords by prominent Chinese communication experts: Qian Xiaojun and Li Pan.

Qian Xiaojun

Qian Xiaojun is a full professor in the Department of Leadership and Organization Management and assistant dean of international collaboration and accreditation of the School of Economics and Management of China’s leading university, Tsinghua University.  She has won numerous awards for teaching and research from Tsinghua.  She received her Ph.D. in mathematics in 1992,  and her M.S. in mathematics in 1988 from Purdue University, Indiana, USA, and B.S. in applied mathematics from Tsinghua University in 1982. Her research interests focus on Managerial Communication, Corporate Communication and Cross-Cultural Communication, Ethics and Corporate Social Responsibility, Sustainability, Management Education, Business School Accreditation.  She was a Sloan International Faculty Fellow at MIT Sloan School of Management in 1997 and 2001.

In her foreword, Professor Qian writes:

“Books about communication can be found everywhere — whether they are imported from other countries or complied by domestic experts.  However, The Power of Communication by Helio Fred Garcia is different.

People often say that business is war without bullets, but rarely does anyone view communication using the principles of war.  Garcia uniquely combines the Marine Corps key manual, “Warfighting,” for use in the business and political world.  It serves as the core of The Power of Communication.

The book is based on a great deal of authentic communication cases in both the business and political field and explains profound theories in simple language. It cites clear and conclusive concepts from the military material and translates them into communication principles in business and political settings. All those successful and failed cases, along with the vivid description by the author, not only make the book extremely readable and enjoyable, but also enable readers to learn lessons from both positive and negative events.

The book could be reference books for universities or leaders.
It will also be helpful for readers to read one case each day before sleeping.”

Li Pan

A second foreword was written by Li Pan, CEO of Bonzwise Consulting (Shanghai) Co., Ltd, and communication lecturer for Tsinghua University in Beijing and and Jiao Tong University in Shanghai.

Mr. Li  is a renowned business negotiation expert and a negotiation and communication consultant for major Chinese municipal and provincial governments.  He was a communication trainer for Shanghai Expo 2010.   He is a frequent commentator on China Central Television and Shanghai Media Group. For more than 30 years Mr. Li has helped multinational enterprises and local provincial governments negotiate and attract investment.

In his foreword Mr. Li writes:

“To be honest, I didn’t pay much attention when the Publishing House of Electronics Industry asked me to write the foreword of The Power of Communication. However, when I carefully read the book chapter by chapter, it resonated with my years of practical communication consulting.

It is my great honor to read the Chinese version of the book in advance and write this foreword. I recommend this practical and unique communication bible to every reader.

We have very many books about leadership and communication management in the Chinese book market. Some are classic, but lots of them are inferior-quality products. They either merely analyze theories, or just train tactic lessons. Even those books with examples and concepts are outmoded and full of similar theories. To sum up, they are not convincing. After years of practical consulting in communication, I believe that as a practical subject, communication deserves to have a more organized theoretical system and training technique.

This book by Helio Fred Garcia meets this need from the aspect of leadership. It analyzes the theoretical skeleton and practical tactics based on tons of fresh cases.  Readers unconsciously follow the author, thinking of ways and solutions to handle with various business dilemmas.”

Grace Gu

An online review was recently posted on Weibo (China’s equivalent of Twitter) by Gu Qiubei (Grace Gu).

Ms. Gu is a Speech Lecturer in the English College of Shanghai International Studies University (SISU).  She teaches public speaking, debate, interpretation, and intensive English reading.  She has translated many books from English to Chinese, including The Art of Public Speaking.

In her review of The Power of Communication Ms. Gu wrote:

“Lots of things look accidental, but actually they are inevitable. It is my fate to meet this book, The Power of Communication, by Helio Fred Garcia. This book is real and sincere. You can imagine a sophisticated sage teaching everything from his communication experience. As a public speaking trainer, I think this book should be on the must-read list for national MBA programs and for people who want to communicate effectively.”

 Online Reviews

In addition to the endorsements by these prominent communication experts, the Chinese edition of The Power of Communication is has received very positive reviews at the leading Chinese online booksellers.  As of late July a total of 26 online reviews have been posted on the four top booksellers; 21 were Five-Star reviews; 5 were Four-Star.  These include 12 Five-Star reviews out of 12 total reviews on China’s leading bookseller, Dangdang.com.

Social Media

 The book is also enjoying growing visibility on Chinese social media, through both the author’s and the publisher’s Weibo accounts.  If you are on Weibo you can follow the author by clicking here.