Entries by Evan Chethik

2021 Will Be a Great Year

The year 2020 will go down in the history books forever. This year is riddled with so much emotion. (It has all of the elements of perfect storytelling; I have a feeling there is enough trauma, drama, ridiculousness, and entertainment here that someone may even make a Broadway play out of it many years from […]

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How Exxon Mobil Controlled the Narrative Masterfully

This was an important and timely move on Exxon’s part. They named it a hypothetical call, thereby defining the nature of the crisis. And they made clear that the call never happened. If they hadn’t acted as quickly and clearly, they would have lost control of the narrative, leading to negative consequences.

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Court-Martialed by Public Opinion: When the Navy Steered Wrong

Written by: Maida K. Zheng and Raleigh Mayer When you have to kill a man, it costs nothing to be polite. – Winston Churchill I salute the United States Navy. The Navy – and the other branches of the U.S. military – serve the nation every day, protecting every American’s right to freedom, a privilege […]