On September 30, 2021, Logos advisor Katie Garcia was quoted in Platform Magazine on crisis communication in the age of social media. Platform Magazine is a student-run online public relations magazine based at The University of Alabama in Tuscaloosa. Garcia was interviewed by the magazine after she participated in a panel discussion at the university about what a career in crisis communication looks like on September 20.
In the article, Garcia defines what a crisis is and what is at stake in a crisis: “A crisis is a turning point where you can no longer operate as usual, and depending on how you respond, you can either gain competitive advantage or suffer meaningful harm.”
She also noted that in the age of social media, the core principles of crisis communication remained the same, even as the execution of crisis communication has somewhat changed. “Now there is an expectation that we are going to engage on those platforms, engage quickly and at times engage in particular ways,” she explained. “The expectation always is that the organization [involved] in the crisis cares. The way you demonstrate that you care has changed, and that is where social media comes in. It means that you need to reach out further and demonstrate care on different platforms than before.”