Tag Archive for: cryptocurrency

LOGOS IN THE NEWS: Helio Fred Garcia Quoted on What is Required to Improve the Reputation of Cryptocurrency Industry

On Thursday, October 19, Logos president Helio Fred Garcia was quoted in Inc. on what is required for the cryptocurrency industry to improve its reputation.

The article outlines how the industry’s reputation, which was already tarnished, has suffered following the collapse of FTX and amidst trial of Sam Bankman-Fried. Garcia notes that more regulation and strong, ethical leadership are required for for public perception of the industry to change.

Here is an excerpt from that article:

Still, convincing a skeptical public that crypto isn’t inherently plagued by fraudsters will be difficult. Imposing regulation will be paramount, Helio Fred Garcia, a professor of crisis PR at NYU and Columbia, explains. And the SBFs of the world will need to be properly censured. Indeed, says Garcia, the broader public won’t come around “until first there’s a shakeout. And second, there’s the imposition of adult supervision.”

Read the full article here.

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LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Inc. on the Cryptocurrency Industry

On Thursday, October 12, Logos president Helio Fred Garcia was quoted in Inc. on why cryptocurrency proponents continue to believe in and defend the potential of the industry in the wake of FTX’s collapse and amidst Sam Bankman-Fried’s trial.

Here is an excerpt from the article:

Even with [Sam Bankman-Fried] facing possible life in prison and cryptocurrency fueling Hamas’s recent acts of terror in Israel, crypto firms’ message remains powerful, as some still believe decentralized currencies are destined to reshape finance, says Helio Fred Garcia, a professor of crisis management public relations at New York University and Columbia. “Just as with the dot-com craze, I think [it’s] a fear of missing out,” he says. “Once you’re in that bubble, it’s really hard to get out.”

Read the full article here.

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