New York, NY (July 2, 2014) – The finished manuscript of the Third Edition of Reputation Management: the Key to Successful Public Relations and Corporate Communication has been submitted to the publisher, Routledge Taylor & Francis Group. The Third Edition is scheduled to be published in early 2015 and is now available for pre-order on Amazon.
Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. This book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.
The book’s coauthors are John Doorley and Helio Fred Garcia (president of Logos Consulting Group). The co-authors’ work is supplemented with contributions by leading practitioners who wrote chapters on their areas of expertise. From Logos Consulting Group, these include Anthony Ewing (Corporate Responsibility) and Laurel Hart (Social Media). The investor relations chapter was jointly written by Helio Fred Garcia and Eugene L. Donati. Other chapter authors include Ed Ingle (Government Relations), head of government relations at Microsoft, Jeff Grimshaw and Tanya Mann (Employee Communication), partners at MG Strategy, and Louis Capozzi (PR Consulting), president of the PRSA Foundation and former CEO of MSL Group.
The First Edition of Reputation Management was published in 2007. The Second Edition was published in 2011 and will be translated into Korean and published in Korea in 2016 by Alma Press. The Third Edition includes significant changes to reflect the rapidly-changing landscape in public relations and corporate communication. The Third Edition takes a much more global focus, with case studies from around the world incorporated into the chapters. It also integrates social media into all chapters.