CommPro.biz excerpted The Power of Communication, focusing on the need to take audiences seriously:
Will We See a Netflix Summer Sequel?
Let’s hope Netflix doesn’t see a summer sequel this year. While it was easy to critique the company during its Qwikster fiasco a year ago, it’s looking like a third of its new customers are actually returning customers who were angered and disgusted.
Forgive and forget? Maybe for Netflix’s s subscribers—but its shareholders aren’t yet hopping on the bandwagon, according to Daily Finance and other media sources. There’s a reason for that—and a lesson for all other companies.
Let’s dig into it here: