Logos President Helio Fred Garcia Speaks at Second Annual Global Brand Convergence

On November 29, 2023, Logos president Helio Fred Garcia participated in the second annual Global Brand Convergence, a free online experience for higher education students, faculty, and professionals around the world in public relations and marketing.

Conceived by Jacqueline Strayer, the second annual Global Brand Convergence boasted registrants from more than 35 countries. This year’s event focused on the rise of artificial intelligence (AI) and other topics around social impact and leadership.

Garcia spoke at the event on how artificial intelligence is the next disruptor in crisis management. He described how emergent technologies are always disruptive when it comes to crises and crisis response. However, he also noted that there are clear patterns and dynamics when emergent technologies are introduced into society that we can be mindful of as generative AI becomes a more widely used and understood technology.

Watch his full address here:

 

Garcia also introduced David Epstein, Professor of Practice and Executive Director of the Susilo Institute for Ethics at Boston University, for Epstein’s address on the ethical considerations around AI. Watch that discussion here:

 

To learn more about the Global Brand Convergence, visit https://www.globalbrandconvergence.com/.