Tag Archive for: Global Brand Convergence

Logos President Helio Fred Garcia Speaks at Second Annual Global Brand Convergence

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On November 29, 2023, Logos president Helio Fred Garcia participated in the second annual Global Brand Convergence, a free online experience for higher education students, faculty, and professionals around the world in public relations and marketing.

Conceived by Jacqueline Strayer, the second annual Global Brand Convergence boasted registrants from more than 35 countries. This year’s event focused on the rise of artificial intelligence (AI) and other topics around social impact and leadership.

Garcia spoke at the event on how artificial intelligence is the next disruptor in crisis management. He described how emergent technologies are always disruptive when it comes to crises and crisis response. However, he also noted that there are clear patterns and dynamics when emergent technologies are introduced into society that we can be mindful of as generative AI becomes a more widely used and understood technology.

Watch his full address here:

 

Garcia also introduced David Epstein, Professor of Practice and Executive Director of the Susilo Institute for Ethics at Boston University, for Epstein’s address on the ethical considerations around AI. Watch that discussion here:

 

To learn more about the Global Brand Convergence, visit https://www.globalbrandconvergence.com/.

 

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Logos President Helio Fred Garcia Participates in Inaugural Global Brand Convergence

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On April 21, 2022, Logos president Helio Fred Garcia participated in the inaugural Global Brand Convergence, a free online experience for higher education students, faculty, and professionals around the world in public relations and marketing. Garcia participated in a panel discussion on “Crisis in an Enduring Pandemic,” alongside renowned communicator and crisis advisor Dr. Guanpeng (Steven) Dong.

Conceived by Jacqueline Strayer, the Global Brand Convergence was designed to connect and create a community to share ideas, innovations, and concepts to advance them in the classroom and in the profession. The inaugural event boasted more than 500 registered attendees from 50 countries and 54 colleges and universities.

In their session, Garcia and Dr. Dong discussed lessons learned from of how the COVID-19 pandemic was handled by the US and by China and several core principles and best practices in crisis response. Garcia and Dr. Dong have worked together in several capacities over the past 10 years, and in 2019 Dr. Dong was awarded the Logos Institute Outstanding Leader Award.

Watch the full panel discussion, moderated by Iliana Axiotiades here:

In addition to Garcia’s participation in the event, Logos Consulting Group was proud to be one of the sponsors for this annual event. To learn more about the Global Brand Convergence, visit https://www.globalbrandconvergence.com/.

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