Communicating in a Crisis

When a crisis strikes, often times leaders first thought is about “What do we want to say about this?” We know, however, that this is the wrong question to ask if maintaining trust and confidence is the goal. Instead, there is a different set of questions that need to be asked to determine when and how to communicate during a crisis.
We help people understand the mindset required to communicate effectively during the crisis. And we provide tools for leaders and teams to determine when and how to communicate in ways that maintain trust and confidence during a crisis.
How This Module Will Help You
- You will learn some of the fundamental principles of crisis communication.
- You will understand the mindset required to communicate effectively during a crisis.
- You will be given tools to help you determine when and how to communicate.
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The Greeley Square Building
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New York, NY 10001
212.268.4790
875 Avenue of the Americas Suite 1001
New York, NY 10001
212.268.4790
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