Communicating in a Crisis

Leaders often ask the question in a crisis, “What should we say?” We know, however, that this is the wrong question to ask if the goal is to maintain the trust and confidence of those who matter. The right question to ask is, “What would reasonable people appropriately expect a responsible organization to do

when faced with this?”

When a crisis strikes, often times leaders first thought is about “What do we want to say?” We know, however, that this is the wrong question to ask if maintaining trust and confidence is the goal. Rather, there is a different set of questions that need to be asked to determine when and how to communicate during a crisis.

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We help people understand the mindset required to communicate effectively in a crisis. And we provide tools for leaders and teams to determine when and how to communicate in ways that maintain, restore, or enhance stakeholder trust and confidence during a crisis.

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HOW THIS MODULE WILL HELP YOU​

• Understand fundamental principles of crisis and crisis response.

• Recognize the dynamics of trust and develop a mindset to communicate effectively during a crisis.

• Utilize proven, best practice tools and criteria to help you determine when and how to communicate in a crisis.