On Thursday February 28, Logos Institute for Crisis Management and Executive Leadership hosted roughly 20 graduate students from New York University’s Public Relations League for an informational session on the work of the Institute and how to launch their careers as public relations professionals. The students are part of NYU’s School of Professional Studies master’s level public relations and corporate communications program, which Institute executive director Helio Fred Garcia co-founded and Institute senior fellow Kristin Johnson is an inaugural graduate of. Both Fred and Kristin currently teach classes in the program on crisis communication and public relations consulting respectively.
The session kicked off with Fred highlighting the purpose of Logos Institute’s work. He also noted that much of the public relations industry has wandered far from the way the field was originally defined by PR pioneer and first PR professor (at NYU) Edward L. Bernays: “a vocation applied by a social scientist who advises a client or employer on social attitudes and the actions to take to win the support of the public on whom the viability of the client depends.” He also told students about the path that ultimately led him to becoming a public relations practitioner and president of his own consulting practice.
Kristin Johnson also shared her professional journey with students, the personal passion that drives her expertise in the healthcare sector, as well as details about the recently published book she co-authored with Shalon Roth How to Succeed in a PR Agency. Kristin’s course in the public relations and corporate communication program serves as the basis for the book which provides junior and midlevel PR professionals with insider tips from industry veterans on how to excel in the industry.