Logos President Helio Fred Garcia Speaks at National Undergraduate Conference on Scientific Journalism

Logos President Helio Fred Garcia Speaks at National Undergraduate Conference on Scientific Journalism

On Saturday, April 23, 2022, Helio Fred Garcia participated in a panel discussion on Science and Partisanship at the National Undergraduate Conference on Scientific Journalism. The conference was hosted by the National Undergraduate Consortium for Science Journalism, which is a consortium of 17 undergraduate journals across the nation, chiefly interested in STEM research at the undergraduate level. This year's conference brought together hundreds of student-scientists and multiple undergraduate research journals from across the nation to discuss research ethics and practice, the publication process, the role of student journals, and more. In addition to Garcia, the panel discussion on Science and ...

How To Celebrate Heritage Months, Correctly: A Case Study of the 2022 Asian American Pacific Islander Heritage Month

How To Celebrate Heritage Months, Correctly: A Case Study of the 2022 Asian American Pacific Islander Heritage Month

“Our organization wants to celebrate Heritage/History Month, but we are not sure how.” This has been an increasingly common concern we hear from clients. Heritage month celebrations in the United States were established by congressional proclamations during the 20th century. Now, they are celebrated throughout the year, commemorating the histories and contributions of historically marginalized communities to this country. Celebrating heritage months as an organization can be tricky. Leaders are often afraid to come across as inauthentic or opportunistic and worry about causing more harm than good by missing the mark in celebrating these heritage months. As a result, many ...

Logos President Helio Fred Garcia Participates in Inaugural Global Brand Convergence

Logos President Helio Fred Garcia Participates in Inaugural Global Brand Convergence

On April 21, 2022, Logos president Helio Fred Garcia participated in the inaugural Global Brand Convergence, a free online experience for higher education students, faculty, and professionals around the world in public relations and marketing. Garcia participated in a panel discussion on “Crisis in an Enduring Pandemic,” alongside renowned communicator and crisis advisor Dr. Guanpeng (Steven) Dong. Conceived by Jacqueline Strayer, the Global Brand Convergence was designed to connect and create a community to share ideas, innovations, and concepts to advance them in the classroom and in the profession. The inaugural event boasted more than 500 registered attendees from 50 countries ...

Micro-affirmations: The Power of Tiny Acts of Inclusion

Micro-affirmations: The Power of Tiny Acts of Inclusion

In my first few years after coming to the United States from China, I was known and addressed by two names. The first was my own name, Yinnan, given to me by my parents. The other was Iris, a name I gave myself for the ease of others in the United States – Starbucks staff, professors and classmates in graduate school, and other acquaintances. How I introduced myself largely determined how I showed up in that space. Iris could superficially pass as an “American,” but Yinnan was an alien in this land. I reserved my true name only for those ...

Celebrating 19 Years of Logos

To our clients, colleagues, and friends, This week Logos Consulting Group begins our 20th year in operation. As we complete our 19th year, we want to take a moment to thank all of you for your support and confidence over the years. We are blessed to have the opportunity to pursue our mission – to equip people to become leaders who ignite and inspire change in the world for the good – with hundreds of clients and thousands of people across the United States and the world. As of this week, Logos has worked with 403 clients. Some have been ...

Asian experience post-Yinnan

What It Means to Be An Asian Woman in The Workplace

And What Businesses Can To to Create An Inclusive Culture   I have an uncommon, un-American-looking name. Many people whom I’ve met in person multiple times in a professional setting have never remembered or addressed me by my name. People often mispronounce my name without trying to figure out the correct pronunciation, or just choose to not engage with me at all to avoid embarrassment or discomfort. I used an English name when I was in graduate school, as did most of my Asian classmates, to make people’s lives easier. After graduation, I chose to keep only my Chinese name, ...

Crisis Simulations: Why practice can make all the difference

Crisis Simulations: Why practice can make all the difference

Imagine taking your driver’s test without ever having driven a car or taken a driver’s education course. You’d more likely end up straddled on a curb with a dented bumper than passing the test with flying colors, right? Had you practiced beforehand, you almost certainly would perform better in your road test. Why? Because practice gives you the opportunity to make adjustments and address issues that will improve your performance when it really matters. The same principle applies to crises, or events that threaten an organization’s reputation, assets, operations, and other measures of competitive advantage. Crisis simulations are training exercises ...

The Plague of Hate: What Now?

The Plague of Hate: What Now?

“You f*&#ing stupid Asian!” On a sunny afternoon in 2017, a man hurled this insult at me as I was crossing Sixth Avenue in midtown Manhattan, minding my own business. I didn’t take it seriously at the time. It was my second year living in the U.S., and I thought I just had an unlucky day. However, the longer I have lived in the US, the more I realize that what I encountered that day was just the tip of a devastating iceberg. I didn’t have an unlucky day. The six Asian women killed in Atlanta nearly two weeks ago ...

When Facts Alone Are Not Enough: The Importance of “Soft Skills”

When Facts Alone Are Not Enough: The Importance of “Soft Skills”

Nearly every rising business leader can talk to you about their technical skill (read: job) until they (and you) are blue in the face. It’s what they do and what they are good at. But technical skills, also referred to as “hard skills,” can only get you so far in a competitive environment. That is why accomplished business leaders are committed to strengthening their “soft skills.” Why soft skills matter “Soft skills” are those interpersonal and communication skills that help you translate your hard skills to build trust and convince those who matter most to work with you. Take the ...

Crisis Response Principles: Part I

Crisis Response Principles: Part I

The Feeling For most of us, the days start the same way. You turn over, turn off your alarm, and then check your phone or email notifications. Most of the time, the notifications you find are the typical daily intrusions or distractions. But imagine this. One day you read the email, urgent text chain, social media feed, or news story and you discover that your organization has found itself in a crisis that has the potential to jeopardize the future of the organization. A future you and your colleagues have worked so hard to create. Maybe it is a crisis ...