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Does Brand Loyalty Always Help in a Crisis?: Guest Blog by Nicky Honghao Ruan

by Helio Fred Garcia This is my sixth in a series of guest blogs featuring my recently-graduated capstone (thesis) advisees in New York University’s Master’s in Public Relations and Corporate Communication. See my earlier posts: On Surviving Online Shaming by Maura Yates On the Power of Why in Business by Jocelyn Jiaxin Cao; On Wall […]