Posts

PRESS RELEASE: New Edition of Reputation Management Published

New York, NY (July 30, 2020) – Last week, the fourth edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication was released, providing much needed guidance for those charged with managing reputation in today’s environment.

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. This book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation. When the first edition was published in 2006 it was the first book to take on reputation management in a systematic way.

“In Reputation Management, my co-author John Doorley and I strive to educate our readers on how to bolster their organization’s reputation,” said Logos Consulting Group president and co-author, Helio Fred Garcia. “By combining core principles, expertise across disciplines, and real-life examples from the field, Reputation Management is an invaluable resource for those tasked with building, protecting, and managing reputation.”

The fourth edition of Reputation Management features refreshed chapters from previous editions, as well as new information vital for communication professionals today, such as social media management techniques and communication in the age of globalization. This edition also features contributions from 36 leaders in the field, including from The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.

This edition also features scholarship from several members of the Logos team. In addition to four refreshed chapters by Garcia, this edition also features a refreshed chapter on corporate responsibility by Anthony Ewing and a new sidebar on social media and crisis by Holly Helstrom. Logos Institute Press authors authors Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis also contributed a chapter on organizational communication.

Co-author John Doorley is the former head of corporate communications at Merck and is now an associate professor of strategic communication at Elon University. He created and taught the first undergraduate course in reputation management, at Rutgers University in 2003, and the first graduate course on reputation management, at New York University in 2007. He served as academic director of New York University M.S. in Public Relations and Corporate Communication for seven years.

Co-author Helio Fred Garcia is an adjunct professor of management in the New York University Stern School of Business Executive MBA program, and an adjunct associate professor of management and communication at New York University’s School of Professional Studies, M.S. in Public Relations and Corporate Communication.  He is also an adjunct associate professor of professional development and leadership at Columbia University’s Fu Foundation School of Engineering and Applied Sciences.

The fourth edition of Reputation Management is available on Amazon here.

PRESS RELEASE: Chinese Language Edition of The Agony of Decision Featured in Sino-Manager Magazine

New York (June 9, 2020) – The Chinese language edition of The Agony of Decision: Mental Readiness and Leadership in a Crisis was featured in the 311th issue of Sino-Manager (经理人 in Mandarin Chinese) magazine, a leading business publication in China.

This book is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis.

“This book is written by an expert with more than 30 years of crisis management experience,” wrote the Sino-Manager editor about the book. “It’s recommended for all government and non-government organizations, higher institutions, business managers, and public relations professionals.”

Helio Fred Garcia, the author, presents the lessons from this book to a multitude of audiences, ranging from one-on-one sessions, seminars, and interviews.

“It’s an honor to be recognized by one of the major business publications in China,” said Helio Fred Garcia, the author of the book and the president of Logos Consulting Group, “I hope it will help leaders in China navigate through difficult times.”

Sino-Manager is an elite business magazine intended to provide C-suite executives and senior managers with the latest business news and management solutions. Launched in 1989, the magazine is available both online and in a physical journal. The Agony of Decision was featured in the “CEO Bookcase” section, a monthly reading recommendation list.

-END-

For media INQUIRIES please reach out to Maida K. Zheng, mzheng@logosconsulting.net or at 315-368-4287.

 

About The Author

Helio Fred Garcia, known as the Global Crisis Advisor, has helped leaders build trust, inspire loyalty, and lead effectively for more than 40 years. He is a coach, counselor, teacher, writer, and speaker whose clients have included more than 400 CEOs of some of the largest and best-known companies and organizations in the world, in dozens of countries on six continents.

PRESS RELEASE: The Chinese-language edition of The Agony of Decision Featured in Notesman in China

New York, NY (April 23, 2020) – The Chinese-language edition of The Agony of Decision: Mental Readiness and Leadership in a Crisis by Helio Fred Garcia, was named one of the “Eight Must-Read Books in the Next Ten Years” by Notesman. The announcement came on World Reading Day in China.

“I’m honored to see The Agony of Decision Chinese edition is featured in that list and to know that the book is helping leaders and organizations in China navigate through difficult times,” Garcia noted.

Notesman (or 笔记侠 in Madarin Chinese) is one of the most-followed Wechat official accounts that share business insights.

“I hope this book can help you learn to make precise judgements and smart decisions in a crisis, and to take effective actions when the time is right, turning any danger to an opportunity,” said the editor of Notesman.

You can learn more about the English edition of Agony of Decision here. The Chinese edition is available as a physical book, an e-book, and an audio book at all major Chinese online markets, including Dangdang, JD, Taobao (Alibaba), and Amazon China.

For media inquiries, please reach out to Maida K. Zheng, mzheng@logosconsulting.net or at 646-338-0422.

PRESS RELEASE: The Chinese Edition of The Agony of Decision by Helio Fred Garcia Can Help Restore Trust in a Post-COVID-19 China

New York, NY (April 14th, 2020) – The Chinese language edition of The Agony of Decision: Mental Readiness and Leadership in a Crisis by Helio Fred Garcia has been published by the Posts & Telecom Press, a leading publisher of business and non-fiction titles in China. The publisher has positioned the book as an essential tool for Chinese leaders in all sectors to help restore trust and confidence of stakeholders lost in the COVID-19 pandemic.

“I am thrilled that this edition of The Agony of Decision is available at a moment of unprecedented crisis,” said Garcia. “As the recovery from COVID-19 continues, there is an opportunity to regain trust that has been lost and note the lessons that this pandemic has taught not only China, but the world.”

The Agony of Decision is the first title published by Logos Institute for Crisis Management and Executive Leadership Press in July 2017. The Chinese language title is 从危到机: 危机中的决策之痛与领导之术.

The Chinese edition was translated from English by Xinyin Lu, deputy director, the Institute of Corporate Communication at the Academy of Media and Public Affairs at the Communication University of China and by Dr. Steven Guanpeng Dong, Chair Professor and Dean of the School of Government and Public Affairs at the Communication University of China, the leading Chinese university specializing in journalism, communication, documentary filmmaking, and related disciplines. Dr. Dong also wrote the foreword to the Chinese edition.

You can learn more about the English edition here. The Chinese edition is available as a physical book, an e-book, and an audio book at all major Chinese online markets, including DangdangJDTaobao (Alibaba), and Amazon China.

For media inquiries, please reach out to Maida K. Zheng, mzheng@logosconsulting.net or at 646-338-0422.

PRESS RELEASE: New Book Details the Dangerous Effect of Trump’s Language

WORDS ON FIRE:    

The Power of Incendiary Language and How to Confront It

 

Author and leadership communication professor Helio Fred Garcia documents President Donald Trump’s increasingly dangerous rhetoric, from his campaign through the first 2 ½ years in office, and how some lone wolves were motivated by that rhetoric to commit violence, in his new book, WORDS ON FIRE: The Power of Incendiary Language and How to Confront It. Published by Radius Book Group, Words on Fire is scheduled for release on June 30, 2020.

WORDS ON FIRE is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critic. The book includes a history of such rhetoric and identifies a playbook of twelve forms of communication that typically precede acts of mass violence up to and including genocide. The Nazis used all twelve; the Rwandan Hutu used ten. Trump uses all twelve. Garcia also introduces a new, more accessible name for rhetoric that provokes violence: lone-wolf whistle violence, on the model of “dog whistle” politics, where politicians use coded language that conveys one meaning, usually benign, to most people, but a different meaning to members of a certain group or followers of a certain ideology.

“In my teaching and research, I study patterns: patterns that help leaders enhance competitive advantage, build trust and loyalty, and change the world for the better. I also note patterns that predictably, even if unintentionally, lead to hurt, to harm, and to violence,” said Garcia. “In reflecting on the President’s language, I noticed a pattern: He was using the very same rhetorical techniques that had preceded previous mass murders, including genocides. I worried that, left unchecked, he would continue, with increasingly dire consequences.”

WORDS ON FIRE describes the changes in the nation’s political culture and media that led to Trump’s nomination and presidency. It profiles leaders who dialed back their rhetoric when it was shown to put people’s lives at risk. The book closes with a call to action: We can learn the lessons of today to prepare for tomorrow, to help civic leaders, engaged citizens, journalists, and public officials recognize the phenomenon and take steps to hold other leaders accountable in the future when they use such language.

 

Advance Praise for Words on Fire

“Language is power, and powerful. It can uplift, or harm. Helio Fred Garcia is an astute student of language and communication. This book offers historic examples, keen insights and valuable advice on recognizing patterns of language that can harm or lead to violence.”

—  Former Pentagon and Department of Homeland Security spokesman, Col. David Lapan, USMC (Ret)

Words on Fire serves as a guiding light during this dark moment in our history. Every American should read this timely, imperative book if we are to save our democracy.”

—  Gold Star Parent and Immigrant American Khizr Khan

“Words On Fire should be mandatory reading and a guide book for every journalist, business school, religious leader, and elected official. Important institutions in our society and culture have the affirmative responsibility to stand up and speak out against the users and use of dangerous language.”

—  James E. Lukaszewski, America’s Crisis Guru®

“This is a highly readable guide to how we can call out and combat Trump’s toxic language and malignant agenda, and push back against the corrosive forces that enable Trumpism and put our country in peril.”

—  Evan Wolfson, Founder, Freedom to Marry

“Garcia, a proven scholar on communication, identifies rhetoric that breeds violence, affirms autocracy, and prompts terrorism as well as critical responses to those developments that serve as antidotes to trouble and strategies for building a more equitable, united world.”

— Rev. Dr. C. Welton Gaddy, President Emeritus, Interfaith Alliance

 

About the Author

For nearly 40 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. Garcia is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world including. He has worked and taught in dozens of countries on six continents.

Since 1988 Garcia has been an adjunct professor of management at the New York University Stern School of Business executive MBA program, where he teaches crisis management and was named Executive MBA Great Professor in 2016. He is an adjunct associate professor of management and communication at NYU School of professional studies where he teaches communication strategy, communication ethics and law, and crisis communication.

Garcia is also an adjunct associate professor of professional development and leadership at Columbia University’s Fu Foundation School of Engineering and Applied Sciences, where he teaches ethics, crisis, and leadership.

He is a senior fellow at the Institute of Corporate Communication at Communication University of China. He is a contract lecturer at the Defense Information School and at the Wharton School, University of Pennsylvania.

###

Media Contact:

Johanna Ramos-Boyer

JRB Communications, LLC

703-646-5137

Johanna@jrbpr.biz

PRESS RELEASE: Logos Institute Presents 2019 Outstanding Leader Award to Dr. Guanpeng (Steven) Dong

New York, NY (May 7, 2019) – On Friday May 3, 2019, the Logos Institute for Crisis Management and Executive Leadership honored Dr. Guanpeng (Steven) Dong with the 2019 Logos Institute Outstanding Leader Award. The award reception was held in the evening at the Logos Institute, where dozens of guests came to honor Dr. Dong.

Dr. Dong is an accomplished strategic communicator, crisis advisor, educator, and philanthropist with a multinational presence. He is the Chair and Professor of Media and Public Affairs for the Faculty of Professional Studies and Executive Education of Communication University of China in Beijing, the leading school that prepares journalists and PR practitioners. He also serves as Vice Chair of the China Public Relations Association and is a public relations advisor to the senior-most government officials in the Chinese government.

Logos president Helio Fred Garcia presenting the Logos Institute Outstanding Leader Award to Dr. Steven Guanpeng Dong, May, 2019

 

“I’m excited to accept this honor and to reunite with my friend Fred. I also look forward to potential opportunities to collaborate with Logos in the future in terms of joint book publishing and teaching,” said Dr. Dong.

Logos Institute president Helio Fred Garcia and Dr. Dong have been friends since 2011. In 2015, Dr. Dong invited Garcia to teach strategic communication in Tsinghua University through its Institute for Strategic Communication and Public Relations, of which Dr. Dong was a founding director. Garcia has been a Senior Fellow of Communication University of China since 2015.

PRESS RELEASE: Agony of Decision Now Available as Audiobook

New York, NY (Sep. 30, 2018) – The Agony of Decision: Mental Readiness and Leadership in a Crisis by Helio Fred Garcia is now available as an audio book, narrated by Andy Waits. Earlier this year, The Agony of Decision was named # 2 on the list of the “51 Best Crisis Management Books of All Time” by Book Authority, the leading resource for nonfiction book recommendations.

“I’m pleased that The Agony of Decision is now available as an audiobook,” said Garcia. “I hope that, through this new format, more readers will be inspired to develop the mental readiness required to think clearly, make smart choices, and execute those choices effectively during a crisis.”

The Agony of Decision was published in 2017, the first book published under the Logos Institute for Crisis Management and Executive Leadership Press imprint. It is also the first book in the Logos Institute Best Practices Series.

The audiobook edition of The Agony of Decision is available on all the leading audiobook platforms. You can find it on Audible, Amazon, and iTunes.

PRESS RELEASE: Agony of Decision Named One of the Best Crisis Management Books of All Time

New York, NY (June 27, 2018) – The Agony of Decision: Mental Readiness and Leadership in a Crisis by Helio Fred Garcia was recognized one of the best crisis management books of all time. Agony of Decision is #2 on the list of the “51 Best Crisis Management Books of All Time” by Book Authority, the leading resource for nonfiction book recommendations.

“I’m honored to find out that the Agony of Decision was given this recognition,” said Garcia, “I hope this book will continue to help leaders think clearly and make smart choices in a crisis.”

Book Authority has been featured on CNN, Forbes, and Inc. and serves millions of book recommendations monthly. Ratings for the best crisis management book of all time are calculated using a sophisticated algorithm, taking into account signals such as:

  • Public mentions of the book
  • Recommendations, ratings and reviews
  • Analysis of user behavior and sentiment
  • Sales history and velocity
  • Book age, information and editions

Book Authority awarded also The Agony of Decision a badge of recognition for being one of the Best New Crisis Management Books of 2018.

The Agony of Decision is available as in both paperback and Kindle e-book editions on Amazon.

PRESS RELEASE: Logos Institute Press Releases Its First Book: The Agony of Decision by Helio Fred Garcia

New York, NY (July 20, 2017) – Today, the Logos Institute for Crisis Management and Executive Leadership Press is pleased to announce the release of our first publication, The Agony of Decision: Mental Readiness and Leadership in a Crisis by Helio Fred Garcia. This is the first volume  of Logos Institute Best Practice Series.

The Agony of Decision is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis.

“A wise man once said, the only meaningful way to escape the agony of decision is by thinking,” said Garcia, “that’s why I felt the necessity of writing this book — to help leaders think clearly, plan carefully, and execute effectively when facing high-stakes decisions.”

Through Garcia’s 30-plus years of professional involvement in thousands of crises affecting companies, governments, NGOs, and other organizations, he has discovered that the real value in resolving crises is not in excellent internal and external communication, nor in highest-quality tactical execution, however important they may be. Rather, the real value comes from helping clients figure out and answer the bigger questions and then make the tough choices in a timely way. The execution would follow. So would the communication.

This book is for leaders of organizations who need to be good stewards of reputation, trust, and competitive advantage; and for those who advise those leaders, whether in public relations, law, or other business disciplines. We hope you find it helpful.

The book is now available on Amazon for individual or bulk orders.

PRESS RELEASE: Logos Institute Presents Inaugural Rising Leader Award

New York, NY (May 22nd, 2017) – On Thursday, May 18, 2017, the Logos Institute for Crisis Management & Executive Leadership presented the inaugural Rising Leader Award to Carolina Perez Sanz.

The Rising Leader Award honors new professionals, recent graduates, and students for their extraordinary leadership potential and demonstration of excellence in their work that offers meaningful contributions to the strategic communication profession.

“I’m very proud of this accomplishment,” said Sanz, “I thank Logos for giving me this honor. And I thank Fred; my capstone would have not turned this good without his help.”

Sanz is a recent graduate from the M.S. program in public relations and corporate communication at New York University, where she wrote her final capstone, advised by Logos Institute president Helio Fred Garcia, on how women in male-dominated professions can become leaders and inspire trust more effectively.

Sanz also completed a PhD in applied linguistics at Instituto Universitario de Investigación Ortega y Gasset in Spain. For her PhD, she did extensive research into how female broadcasters use their voices when performing on the air. She is also a certified speech therapist, and writes her own blog, Power at Speech, on how voice and speech influence the perception of public figures’ personalities. Carolina is currently an adjunct assistant professor at the Borough of Manhattan Community College, where she teaches public speaking.