On July 1, 2021, Logos President Helio Fred Garcia was quoted in ASIS International’s Security Management Magazine on how to rebuild trust after it has been lost. The article outlines the ways in which the widespread of misinformation has led to a general loss of trust in political institutions and media organizations.
In the article, Garcia described the ways in which business could build or restore trust amidst the climate of misinformation, which is to fulfill the promises your business sets, remind people that the promise was made and share how the business fulfilled that promise, and then repeat the process.
“On all the things you know you’re going to do anyway, turn each of them into a promise,” Garcia says. “And if there are five steps to any one of those things, make that five promises.”