On March 31, 2021, Logos President Helio Fred Garcia was highlighted in The Plank Center for Leadership in Public Relations for partaking in Peritus PR’s professional development series, which is designed to help their employees grow as strategic communicators. This Lunch & Learn series featured prominent thought leaders in the public relations and communications industry.
During his session, Garcia discussed the importance of mental readiness in a crisis by teaching lessons from his book The Agony of Decision: Mental Readiness and Leadership in a Crisis to help participants understand some of the core principles of crisis response.
Members of the Peritus PR team shared their biggest takeaways from the session. “Our value as public relations counselors during crises is not measured by the loudest voice in the room or the years of experience under our belt. It’s measured through our mental readiness,” explains Louise Oliver, president of Peritus PR “We can’t ask for a seat at the table when the going gets tough, but we can earn it by being mentally ready to lead in a crisis.”