Tag Archive for: podcast

LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on ImPRessions Podcast

On Wednesday, December 6, Logos president Helio Fred Garcia‘s interview on ImPRessions was released. A Pollack Group production, ImPRessions is a business podcast focusing on topics pertaining to public relations and marketing.

In this episode, Garcia discusses the danger of incendiary language to provoke people to commit violence and several of the key lessons from his most recent book, Words on Fire: The Power of Incendiary Language and How to Confront It. During the episode, Garcia shares some of the key patterns of incendiary language, core principles of effective communication, and how civic leaders and engaged citizens can hold leaders who use incendiary language accountable.

Listen to the full episode here:

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LOGOS IN THE NEWS: Helio Fred Garcia Interview on Shaping Opinion Podcast

On Monday, August 28, Logos president Helio Fred Garcia‘s interview on the Shaping Opinion podcast was released. Hosted by communications professional Tim O’Brien, Shaping Opinion is an award-winning podcast that dives into the people, events and things that have shaped the way we think.

In this episode, Garcia and O’Brien discuss ethics and crisis communications. In their exchange, Garcia and O’Brien discuss some of core principles and best practices of crisis communication, the kinds of ethical issues and dilemmas that occur in crisis communications, and how Garcia built his career in crisis management and communication.

Listen to the full podcast interview here.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on PR Pace Podcast

On Tuesday, February 15, 2022, Logos president Helio Fred Garcia’s interview on the PR Pace Podcast was released. PR Pace, hosted by Annie Pace Scranton of Pace Public Relations, breaks down each week the biggest news stories through a PR lens.

In their conversation, Garcia discuss how to effectively in a crisis. Garcia describes the work we do at Logos Consulting Group, how we approach our work across industries and around the world, core principles of crisis response, how PR professionals can win a seat at the table, and more.

Listen to the full interview below:

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LOGOS IN THE NEWS: Helio Fred Garcia Interview on Pursuing Perfect Podcast

On Thursday, October 14, 2021, Logos president Helio Fred Garcia’s interview on the Pursuing Perfect Podcast was released. In this podcast, lifelong entrepreneur Marc Kashke interviews leaders on notions of perfection and how they discovered how to reach perfection in their work.

In this episode, Garcia and Kashke discuss the power of communication, both to affect powerful change and to inflict meaningful harm. In their exchange, Garcia describes the rigor required to communicate effectively at work and in positions of leadership, what communication is designed to do when used effectively, the ways in which rhetoric can (and has) been used to provoke violence, and more.

Watch the full interview below:

Click here to listen to this podcast episode on Spotify.

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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on In House Warrior

On January 7, 2021, Logos president and author of Words on Fire: The Power of Incendiary Language and How to Confront It, Helio Fred Garcia, spoke with Richard Levick on In House Warrior, the Corporate Counsel Business Journal’s daily podcast. Their conversation, which happened the day after insurrectionists attacked the U.S. Capitol, focused on the patterns of language that lead to violence. Garcia explained how the insurrectionists’ attack is just the latest in a long pattern of violence provoked by President Trump’s incendiary language. Listen to their full conversation here:

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LOGOS IN THE NEWS: Helio Fred Garcia Interview on Ethical Voices

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On November 9, 2020, Logos President Helio Fred Garcia spoke with on his podcast, Ethical Voices, about when and where to draw the ethical line. The podcast was released on the second anniversary of Ethical Voices.

During their conversation, Garcia discussed how structures and clear protocols make courage less necessary in ethical dilemmas, what can we learn from Bernays’ definition of public relations, and three key elements in determining the “right” thing to do.

Garcia noted, “From a communication ethics point of view, what I teach my students is to ask, “What is the outcome we seek?” Not the process, but the outcome. Then ask what are the options available to you that could get you closer or farther from that outcome? And then which choice is the less bad choice? Because when you face a moral dilemma or an ethical dilemma, you’re going to make a choice that still violates some principle. What is the less bad choice that gets you closer or at least, least far from that desired outcome? You need the discipline to make the choices based on the outcome and not based on the short-term strains that put you in that situation… The more we can make decisions based on desired outcomes and using agreed upon standards as the way to calibrate whether we’re likely to get to that desired outcome, we’re more likely to live to fight another day.”

Listen to the full conversation here:

Read the full transcript here.

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