On September 3, 2021, Logos President Helio Fred Garcia was quoted in Loss Prevention Magazine on how 7-Eleven has invested in technology to better execute crisis communication.
7-Eleven has heavily invested in both crisis communication processes and software to ensure both company leadership and franchisees can share information with each other and report on specific needs and issues.
Garcia noted the importance of having multiple communication channels available for times of crisis to lessen any communication gaps in times of crisis. “You also need to plan for redundancy in the manner of delivering messages. If phone lines are down if the email is down, you still need to communicate,” he explained.