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LOGOS IN THE NEWS: Helio Fred Garcia Interviewed on Leveraging Thought Leadership

On February 8, 2021, Helio Fred Garcia spoke with Bill Sherman on his podcast, Leveraging Thought Leadership. During their conversation, Garcia described some of the drivers for trust in the crisis, how he fell into thought leadership, how translates complex ideas for a common understanding, the influence of philosophy on his life and career, and his advice on how people can become thought leaders.

Listen to the full exchange below:

LOGOS IN THE NEWS: Helio Fred Garcia Quoted in Carol Roth’s Business Unplugged

Logos President Helio Fred Garcia was quoted in Carol Roth’s Business Unplugged blog on his 2021 New Year’s business resolution. In this post, Roth highlights the business resolutions of more than 100 leaders from across industries for the new year.

For Garcia, his 2021 business resolution was the expansion of our business model and the creation of the Logos Learning Center.

“Covid-19 forced me to reimagine my business model. Previously, we relied on in-person interactions with clients and word-of-mouth advertising. After serious thought and research, I’ve resolved in 2021 to create a new online business platform to expand our offerings to a wider base of people,” Garcia explained. “Our new Logos Learning Center will provide interactive workshops on a variety of leadership skills to help people at any stage of their professional journey enhance their leadership capacity.”

Read the full article here.

Learn more about the Logos Learning Center here.

LOGOS IN THE NEWS: Helio Fred Garcia Interview on Ethical Voices

On November 9, 2020, Logos President Helio Fred Garcia spoke with on his podcast, Ethical Voices, about when and where to draw the ethical line. The podcast was released on the second anniversary of Ethical Voices.

During their conversation, Garcia discussed how structures and clear protocols make courage less necessary in ethical dilemmas, what can we learn from Bernays’ definition of public relations, and three key elements in determining the “right” thing to do.

Garcia noted, “From a communication ethics point of view, what I teach my students is to ask, “What is the outcome we seek?” Not the process, but the outcome. Then ask what are the options available to you that could get you closer or farther from that outcome? And then which choice is the less bad choice? Because when you face a moral dilemma or an ethical dilemma, you’re going to make a choice that still violates some principle. What is the less bad choice that gets you closer or at least, least far from that desired outcome? You need the discipline to make the choices based on the outcome and not based on the short-term strains that put you in that situation… The more we can make decisions based on desired outcomes and using agreed upon standards as the way to calibrate whether we’re likely to get to that desired outcome, we’re more likely to live to fight another day.”

Listen to the full conversation here:

Read the full transcript here.

The Next 18 Years

This past Friday marked the 18th anniversary of Logos Consulting Group. On this anniversary, I am excited to share with you not only where the firm has been, but also where we are going.

We were founded in 2002 during a recession (granted, not as dire as now). We started without a single client, but with a goal to truly partner with our clients to help them succeed. Slowly but surely, we were able to attract new clients into the firm and recruit a talented team of professionals with a variety of life, educational, and professional experiences.

Eighteen years later, we’ve worked with hundreds of clients and thousands of leaders and communicators in dozens of countries. We have taught in dozens of universities across six continents. And we have also harnessed our professional skills to help causes we care about do their work better.

I am extremely proud of the work we have done and of all the relationships we have built with our clients. We are a small firm, so every relationship is incredibly important to us. I want to thank you, our clients, for all of the ways you have shaped and grown Logos over the years. The work you all do in the world is vitally important and we are so proud to be able to partner with you on your journey – whether we were there for you in crisis, helped you prepare for a high-stakes event, or coached you on how to be a more persuasive communicator, or a combination of all three. We are thankful you trust us with your time and your people.

Just as so many other organizations in the past year, we at Logos have felt the economic impacts of COVID-19. This pandemic, in addition to all the suffering it has caused around the world has fundamentally changed the climate in which our work is done.

At Logos, we know only too well that in every crisis there is an opportunity. And we have seized on the opportunity before us to think differently about who we are as a firm and how we want to serve our clients, our colleagues, and the world.

Over the past several months, we as a firm have reflected on who we are today and re-committed ourselves to our core values. We are also actively re-imagining our business model in a COVID-19 world. This re-visioning of Logos began with reminding ourselves of why we started this journey to begin with, and who we want to be for the next 18 years.

After much reflection, I am proud to share Logos’ vision and mission:

In many ways, this newly articulated vision and mission reflect the work we have done all along over the past 18 years, and why everyone on the Logos team comes to work every day excited to serve our clients. However, grounded in our vision and mission, we are excited for the possibilities that lie ahead. We are both focused and flexible in re-imagining ways to fulfill our mission to equip people to be leaders who ignite change.

We will soon be announcing several exciting new initiatives to help us do this. Stay tuned for more information in the coming weeks and months.

In the meantime, I know that this has been a difficult year, for us all facing this new reality around the world. And the difficult work is not yet over. But, to paraphrase one of my heroes, we are not at the end, nor even at the beginning of the end. We are at the end of the beginning.

This is a new beginning for Logos – a chance for us to become a stronger firm, a better partner and advisor to our clients, and a greater force for good in the world.

We are glad to share our vision and mission with you and would be immensely grateful to continue to be your partner for another 18 years and on. As always, we are here for you and any of your colleagues, friends, or families.

So, are you ready to ignite and inspire change? We at Logos are ready to help.