On June 11, 2021, Logos President Helio Fred Garcia was quoted in Idea Grove, sharing his advice on how to manage an organization’s reputation in a ‘post-truth, cancel culture world.’
Scott Baradell, CEO of the unified PR and marketing agency Idea Grove, states that in 2021 brands must be prepared to go on the offense by preparing for the foreseeable, thereby softening the blow to a brand’s reputation should a crisis occur.
In this article, professional communicators share their ideas for reputation management. Garcia’s advice: run a simulation.
“Simulations can be really valuable learning opportunities for leadership teams to assess their current ability to effectively address organizational risks, without the high stakes and consequences of an actual crisis,” he explained. “Simulations can also be custom-designed to target vulnerable areas of the organization (e.g. ability to respond to customer complaints on social media) so leadership can more quickly strengthen their response capacity to a specific risk or area of concern.”