Tag Archive for: Crisis Communciation

New York, NY (Dec. 23, 2016) – Logos Consulting Group president Helio Fred Garcia co-authored an analysis of one of South Korea’s biggest crises of 2016 in Korea’s leading business journal, Dong-A Business Review. The analysis was co-authored with Dr. Hoh Kim, founder, head coach, and facilitator at THE LAB h in Seoul, Korea.

The article examines the crises surrounding The Lotte Group, one of Korea’s leading industrial conglomerates. In October Lotte Group’s Chairman, Shin Dong-bin, was indicted on tax evasion, embezzlement, and other charges. His sister, Shin Young Ja, was arrested several months before for embezzlement and bribery. The article outlined a reputation management framework that other Korean conglomerates can employ when facing similar circumstances.

“It was a great learning opportunity to collaborate with Dr. Kim,” said Garcia. “I’m pleased to find out that regardless of cultural differences, the patterns of what works and what doesn’t in crisis response are universal.”

Dr. Kim, former head of Edelman’s Korea office, is a certified trainer in the Cialdini Method developed by Dr. Robert Cialdini, and a certified coach in the Marshall Goldsmith Certified Stakeholder Centered Coaching method.  Dr. Kim is the primary author of the Dong-A Business Review analysis.

You can download the complete original Korean language version of the analysis here.

The book Garcia co-authored with John Doorley, Reputation Management: The Key to Successful Public Relations and Corporate Communication, was translated into Korean and published as Reputation Management Strategy in Korea by Alma Press in 2016.

New York, NY (Dec. 14, 2016) – Logos Institute President Helio Fred Garcia was a keynote speaker at the U.S. Air Force Worldwide Public Affairs Conference in Washington, DC on December 6, 2016.

The conference, last held five years ago, is an opportunity for about 300 of the 5,500 U.S. Air Force public affairs officers to hear from commanders about priorities, learn and share best practices, and attend workshops on specific skills.

The four-day conference included presentations from a range of military and civilian speakers, including the commanding general of Air Force Public Affairs, Brigadier General Ed Thomas and the Secretary of the Air Force, the Honorable Deborah Lee James. 

“I’m honored to be one of the speakers,” Garcia said, “I hope the decision criteria Logos developed will guide leaders in the U.S. Air Force through crises and emerge with stakeholders’ trust.”

Garcia has been advising elements of the U.S. military for more than 25 years.  His primary military client is the U.S. Marine Corps, but over the years he has also worked with all branches of the U.S. armed forces through various joint commands.  He is also a contract teacher at the U.S. Defense Information School, in Fort Meade, Maryland, where, among other branches, he teaches Air Force Public Affairs officers.

New York, NY (Sep. 23, 2016) – The Logos Institute for Crisis Management and Executive Leadership is launching a joint intensive crisis response seminar with Communication University of China in Beijing. This will be the first educational initiative jointly offered by, and jointly credentialed by, Logos Institute and a leading university.

Communication University of China is one of the top public universities in China. It is ranked No.1 in media education and ranked No.1 among language universities in China.

Garcia said, “It’s an honor to be in this joint effort. It will be such a great opportunity for Logos Institute to exchange insights around crisis response with a prestigious Chinese university.”

The seminar will be conducted in Beijing on February 22, 23, and 24, by Logos president Helio Fred Garcia, research fellow Iris Wenting Xue, and Dr. Steven Guanpeng Dong, Chair and Dean of Academy of Media and Public Affairs in Communication University of China. The three-day intensive seminar, Best Practices in Crisis Response, will be an opportunity for business, government, NGO, and other leaders in China to learn best practices from a global perspective, and to receive tools, techniques, and insights that can help them more effectively protect their institutions’ reputations and competitive position. All instruction and materials will be in both English and Chinese.

Students receive a Certificate of Completion jointly branded by Communication University of China and the Logos Institute for Crisis Management and Executive Leadership.

More information about the workshop can be found here.