Tag Archive for: covid

The following is a guest column by Helio Fred Garcia, originally published on CommPro.biz on January 3, 2022.

This week marks the start of the third year of the COVID-19 pandemic in the United States.

By the end of 2021 more than a half million Americans were catching COVID-19 every day. One in every six Americans had come down with the virus; one in every four hundred had died.

Much of this was avoidable. And we return from our holiday facing the latest surge and wondering whether it’s safe to reopen as planned.

COVID-19, Crisis Management, and Leadership

Since the beginning of the pandemic, the United States has mounted the worst COVID-19 response in the developed world. In 2020 the American response was driven by incompetence, dishonesty, and neglect.

2021 began with a glimmer of hope, and by April – when vaccines became universally available – the daily death rate plummeted.

But by late June both vaccinations and masks became highly politicized and deaths began to soar again. By year end hospitals were at capacity; the overwhelming percentage of hospitalizations and deaths were among the unvaccinated.

 

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Illustration 1, Source: New York Times

 

But there is opportunity in every crisis. COVID-19 provides an active case study to learn not only about public health, but also foundational principles of crisis management. As the Greek philosopher Plato said in The Republic, if you want to understand something difficult, study the biggest instance of it that you can. Then apply those learnings to smaller matters. There’s no bigger crisis right now than COVID-19.

For decades in my crisis management practice, I have preached that the severity of an underlying crisis does not determine how the crisis turns out. Two organizations in the same crisis at the same time can have dramatically different outcomes. Rather, the timeliness and quality of the response determine whether or not an organization suffers a catastrophic outcome. Act effectively and quickly and the crisis resolves or plays out with minimal damage. Delay, deny, or dither and things get disproportionately worse.

It is uncommon for multiple organizations to go through the same crisis simultaneously. But COVID-19 is a crisis with which every organization around the world has been grappling. We now have experienced a kind of laboratory experiment of how different jurisdictions responded to the pandemic differently. We can track the different outcomes. We can learn from them. And we can apply those lessons, not only in the continued pandemic response but in future crises, as well.

Crisis Management Works

All the trends point to a common conclusion: Crisis management works. But only when we manage the crisis effectively. Failing to follow crisis management principles can have devastating consequences. There are four rules that lead to the successful resolution of a crisis:

  1. Take the crisis seriously.
  2. Take the risks seriously.
  3. Mitigate those risks.
  4. Act quickly: the longer it takes to mitigate the risks, the harder it is to do so.

We can see clearly how the death rates in different jurisdictions varied based on leaders’ adherence, or lack of adherence, to these rules.

Continue reading here.

On January 19, 2021, Logos Associate Holly Helstrom was quoted in a Forbes article about the struggle many organizations are facing around COVID-19 vaccination policies. The article details how companies are split in terms of whether or not to require employees to get the vaccine respectively.

Helstrom, an Adjunct Instructor at Columbia University’s Fu Foundation School of Engineering who teaches a course on First Amendment rights for employees, explained that an employer has the legal right to introduce a COVID-19 vaccine policy if they’re a private sector at-will employer.

“Refusal to get a Covid-19 vaccine if your employer is requiring one could get you fired and your employer would be within their legal rights to do so,” said Helstrom.

Helstrom advised organizations to use its values to guide vaccination decisions. “Having clarity on one’s values, whether from the employer or employee perspective, can make the decision easier,” she said. “If individual liberty is more important to you than job security, your decision when navigating this question as an employee will be much easier.”

Read the full article here.

On December 22, 2020, Logos Associate Holly Helstrom was quoted in an article on Workable.com on the best practices for a COVID-19 vaccination policy for businesses. Workable, a recruitment software company, surveyed a variety of legal experts on whether and how employers can mandate a COVID-19 vaccine for their employees.

Helstrom, an an Adjunct Instructor at Columbia University’s Fu Foundation School of Engineering who teaches a course on First Amendment rights for employees, explained that an employer has the legal right to introduce a COVID-19 vaccine policy if they’re a private sector at-will employer.

“This is a product of how US labor law and the Constitution are written,” Helstrom noted. “Employers can and have fired employees based on lifestyle choices related to their health, including if they smoke cigarettes or drink alcohol. Refusal to get a COVID vaccine if your employer is requiring one could get you fired and your employer would be within their legal rights to do so.“

Read the full article here.

On December 16, 2020, Logos Associate Holly Helstrom was quoted in an article on Healthline on how at-will employers can mandate a COVID-19 vaccine for their employees.

Helstrom, an an Adjunct Instructor at Columbia University’s Fu Foundation School of Engineering who teaches a course on First Amendment rights for employees, explained that an employer has the legal right to mandate policies around lifestyle choices and employers have fired people for lifestyle choices in the past.

“Employers can and have fired employees based on lifestyle choices related to their health, including if they smoke cigarettes or drink alcohol,” she said. “Refusal to get a COVID vaccine if your employer is requiring one could get you fired and your employer would be within their legal rights to do so.”

Helstrom explained that, “your employer is within their legal rights to require you to get a COVID vaccine, if you work for a private sector at-will employer.” However, she did note that rules around vaccination for unionized workers “would likely be a subject for bargaining.”