PRESS RELEASE: The Seven Dimensions of COVID-19: What Leaders Need to Know

NEW YORK, NY (March 25, 2020) – As the Coronavirus (COVID-19) pandemic worsens, the Logos Institute for Crisis Management and Executive Leadership advises clients to be prepared and vigilant in the seven dimensions of COVID-19.

The unprecedented scope of this crisis makes it difficult to predict what will happen next, and is unlike all others: COVID-19 unlike prior pandemics, natural disasters, and corporate implosions, is a situation that is constantly changing, and fundamentally reshaping the management of response.

“We have reviewed thousands of communications by CEOs, university presidents, NGO executive directors, secretaries general, and public officials,” said Helio Fred Garcia, president of Logos Consulting. “We identified patterns that help leaders and their organizations make smart choices and avoid unnecessary reputational damage and inadvertent self-inflicted harm.”

The unique challenge of COVID-19, Garcia explains, is that “It incorporates seven crises in one,” and he advises leaders across all industries to “be aware of every category that they must address”.

“There’s a danger that a leader might be so focused on any one of the dimensions that he or she will miss the need to address the others,” explained Garcia.

 

The Seven Dimensions of the COVID-19 Crisis Are: