PRESS RELEASE: Logos President Helio Fred Garcia Co-Authors Crisis Article in Leading Korean Business Journal
New York, NY (Dec. 23, 2016) – Logos Consulting Group president Helio Fred Garcia co-authored an analysis of one of South Korea’s biggest crises of 2016 in Korea’s leading business journal, Dong-A Business Review. The analysis was co-authored with Dr. Hoh Kim, founder, head coach, and facilitator at THE LAB h in Seoul, Korea.
The article examines the crises surrounding The Lotte Group, one of Korea’s leading industrial conglomerates. In October Lotte Group’s Chairman, Shin Dong-bin, was indicted on tax evasion, embezzlement, and other charges. His sister, Shin Young Ja, was arrested several months before for embezzlement and bribery. The article outlined a reputation management framework that other Korean conglomerates can employ when facing similar circumstances.
“It was a great learning opportunity to collaborate with Dr. Kim,” said Garcia. “I’m pleased to find out that regardless of cultural differences, the patterns of what works and what doesn’t in crisis response are universal.”
Dr. Kim, former head of Edelman’s Korea office, is a certified trainer in the Cialdini Method developed by Dr. Robert Cialdini, and a certified coach in the Marshall Goldsmith Certified Stakeholder Centered Coaching method. Dr. Kim is the primary author of the Dong-A Business Review analysis.
You can download the complete original Korean language version of the analysis here.
The book Garcia co-authored with John Doorley, Reputation Management: The Key to Successful Public Relations and Corporate Communication, was translated into Korean and published as Reputation Management Strategy in Korea by Alma Press in 2016.
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