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Effective Language and Framing An effective message, one that inspires its audience to know, think, feel, or do something different, leads first with a frame, followed by facts. Facts alone are not persuasive. It is the context in which facts are embedded that drives meaning, and this context is called a frame. Effective Language: Framing […]
Persuasion Planning Effective audience engagement is essential to meeting business goals. But much communication is ineffective because it is poorly planned — or not planned at all. Leaders must plan in order to communicate effectively, persuade audiences, and meet business goals. Persuasion Planning Checklist Tool Persuasion Planning Checklist Quick Card Persuasion Planning Checklist Brief