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Persuasive Storytelling

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One of the things we know from some of the masters of storytelling over time is that persuasive stories have a clear structure, a disciplined order, and a compelling rhythm.

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Stories are powerful carriers of meaning and tools for persuasion. We think in stories. Stories resonate with us. However, there is an art and a science to telling stories effectively.

We work with individual communicators, leaders, and corporate communication departments in highly complex industries to strengthen their ability to be effective and persuasive storytellers. We work with our clients to take highly complex information and translate it to an outside audience. And we provide a technique and tool to help you craft powerful stories.

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How This Module Will Help You

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You will learn about the shape of stories and why storytelling is so powerful.
You will be given a tool based on effective storytelling principles to help you craft powerful, persuasive stories.
You will practice telling a story using this tool.

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