Maida Kalic Zheng is an Advisor at Logos Consulting Group and a Senior Fellow at the Logos Institute for Crisis Management and Executive Leadership. She also serves as the firm’s Chief of Client Services.

In her work at Logos she helps leaders see clearly and make tough decisions during crises, maximize their presence, and enhance their communication skills to become more effective in managing both their reputations and relationships.

Originally from Bosnia, Maida came to the United States in 1999 as a refugee. Maida is a United States Naval Academy graduate and Marine Corps Veteran. Her broad and deep experience coaching leaders from multiple industries developed her ability to craft effective narratives for both internal and external stakeholders in diverse situations, ranging from global issues and crisis management to organizational change, as well as other sensitive matters.

Throughout her career, Maida has developed a wide variety of communication, persuasion, and influence-based skillsets, including media engagement, presentation and speech delivery, operational planning, decision making, crisis management and crisis communication, stakeholder analysis, communication campaign planning, and teambuilding.

Maida received her Master’s in Communication from the Krieger School of Arts at Johns Hopkins University in 2021. The recipient of multiple awards for outstanding performance and professionalism, she is proudest of the recognition from the Advisory Council for Bosnia and Herzegovina acknowledging her as one the awardees of the 2019 strong women leaders and for her distinguished service as a U.S. Marine.