In order to move people to think, feel, know, or do something, we need to meet our audience where they are.
We help people think strategically when planning high-stakes communications. In this module, we take people through a five-step process to understand the concerns, priorities, and fears of a prospective audience, and the barriers that prevent them from feeling, knowing, and doing what you need them to do to secure a business outcome. The process leads to clarity about what audiences need to experience in order to secure that business outcome.
How This Module Will Help You
You will learn some of the basic tenants of strategic communication.
You will be taken through a five-step process to plan persuasive, strategic communications.
You will practice using this tool to prepare you for your next high-stakes communication.