“In order to move people to think, feel, know, or do something, we need to meet our audience where they are.”
We help people think strategically when planning high-stakes communications. In this module, we take people through a five-step process to understand the concerns, priorities, and fears of a prospective audience, and the barriers that prevent them from feeling, knowing, and doing what you need them to do to secure a business outcome. The process leads to clarity about what audiences need to experience in order to secure that business outcome.
How This Module Will Help You
- You will learn some of the basic tenants of strategic communication.
- You will be taken through a five-step process to plan persuasive, strategic communications.
- You will practice using this tool to prepare you for your next high-stakes communication.