Valeria S. Nieves is an Administrative and Marketing Intern at Logos Consulting Group.
Valeria has seven years of experience developing strategic communications content for external and internal stakeholders. She is interested in pursuing crisis management and healthcare opportunities, where she aims to make a significant impact by proactively identifying and communicating with stakeholders to meet business and communication objectives.
In addition to working at Logos, Valeria works independently as a publicist and a social media marketing specialist for an inclusion and empowerment strategist, Peggy O’Neill.
Valeria began her public relations career at a Latino-owned public relations firm in New York City, Arcos Communication. While there, she worked on events for Pfizer and The Latino Commission on AIDS from 2014 to 2016. In 2016, she was selected to work at CBS News as the Investigative Unit Intern.
In the summer of 2019, Valeria volunteered at The Museum of Public Relations. She successfully fostered a partnership between the museum, her alma mater, CUNY Lehman College, and BronxNet Community Television to elevate the museum’s profile by broadcasting “The Third Annual Celebration of Latino PR History” to over 275k homes via Optimum and Verizon Fios.
In 2019, Valeria was selected to work with Helio Fred Garcia, President of Logos Consulting Group and adjunct professor at NYU Stern, as the Teaching Fellow for the Crisis Management course at the NYU Stern School of Business Executive MBA program. As a teaching fellow, she graded, analyzed, and provided extensive feedback to 50+ senior executives in their mid-terms and their final project on writing crisis plans for their organizations.
Valeria earned her master’s degree in Public Relations and Corporate Communication with a concentration in corporate and organizational communication from New York University in the Spring of 2020. Her master’s capstone was on the decline of trust in the pharmaceutical industry due to the opioid epidemic and how Big Pharma can use strategic communications in their leadership positions during the COVID-19 pandemic to restore its corporate reputation.
She graduated summa cum laude from CUNY Lehman College in 2016 with a Bachelor of Arts in Media Communication Studies. While culminating her studies at Lehman College, she was invited to join The Phi Beta Kappa Chi Chapter of New York.
Valeria is a New York native; she resides in The Bronx with her husband Jorge and their ‘fur baby’ Penélope.