New York, NY (Oct. 18, 2016) – The Korean language edition of Reputation Management: The Key to Successful Public Relations and Corporate Communication has been published by Alma Books, a publisher based in Seoul, Republic of Korea. The Korean language book title is 명성 경영 전략. The book is co-authored by Logos Institute executive director Helio Fred Garcia and John Doorley.
Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. The co-authors’ work is supplemented by contributions by leading practitioners who wrote chapters or supplemental material on their areas of particular expertise. From Logos Consulting Group these include Anthony Ewing (Corporate Responsibility), Laurel Hart (Social Media), and Raleigh Mayer (sidebar on The Art of the Pitch). The investor relations chapter was jointly written by Helio Fred Garcia and Eugene L. Donati.
“It’s an honor to see the Korean language edition of Reputation Management is published,” said Garcia, “I’m glad that the book will be helpful to leaders and organizations in Korea.”
The English language editions of Reputation Management have been adopted by both graduate and undergraduate programs in dozens of universities around the world. The book serves as the foundation of the curriculum in New York University’s MS in Public Relations and Corporate Communication.
In 2015 Helio Fred Garcia was one of four international crisis experts to speak in Seoul, Korea to government, corporate, and public health officials in the wake of several major crises that rocked Koreans’ confidence in their leaders. Cosunilbo, Korea’s largest newspaper, hosted the Chosun Issue Forum, Crisis Management in Post-MERS Korea. He was also profiled in ChosunBiz, a weekly business newspaper, on recent crises in Korea and around the world.
The Korean edition can be purchased here.