PRESS RELEASE: Chinese Edition of The Power of Communication Receives Positive Reception in China

New York, NY (July 27, 2014) – The Chinese language edition of The Power of Communication, Skills to Build Trust, Inspire Loyalty, and Lead Effectively, by Logos president Helio Fred Garcia, is receiving a positive reception in China.

The Power of Communication is about how leaders can inspire, persuade, and earn the confidence of stakeholders through verbal engagement. And about how they can build trust, inspire loyalty, and lead effectively.

An online review was recently posted on Weibo (China’s equivalent of Twitter) by Gu Qiubei (Grace Gu). Ms. Gu is a Speech Lecturer in the English College of Shanghai International Studies University (SISU), where she teaches public speaking, debate, interpretation, and intensive English reading. She has translated many books from English to Chinese, including The Art of Public Speaking.

In her review of The Power of Communication Ms. Gu wrote: “Lots of things look accidental, but actually they are inevitable. It is my fate to meet this book, The Power of Communication, by Helio Fred Garcia. This book is real and sincere. You can imagine a sophisticated sage teaching everything from his communication experience. As a public speaking trainer, I think this book should be on the must-read list for national MBA programs and for people who want to communicate effectively.”

In addition to the endorsements by prominent communication experts, the Chinese edition of The Power of Communication has received very positive reviews at the leading Chinese online booksellers. As of late July a total of 26 online reviews have been posted on the four top booksellers; 21 were Five-Star reviews; 5 were Four-Star. These include 12 Five-Star reviews out of 12 total reviews on China’s leading bookseller, Dangdang.com.

“This is exciting news,” Garcia noted, “The positive reception of the book in China tells me these principles are universal and that the book will likely help more people in China get better at communication.”

The original English language edition of the book was published by FT Press/Pearson in May 2012. The Chinese language edition was published jointly in Hong Kong by Pearson Education Asia Ltd and in Beijing by Publishing House of Electronics Industry in May 2014. The Chinese edition includes two forewords by prominent Chinese communication experts: Qian Xiaojun and Li Pan.