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Managing Meaning

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One of the most interesting aspects of framing is that we don’t even recognize the frames we are responding to. This is because we make choices based on frames, and then justify those choices by referencing the facts.

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When it comes to strategic communication, facts alone are rarely persuasive. And the same facts shared differently can lead people to dramatically different conclusions. That is where framing comes in.

Framing is the creation of context. Framing is a neuro-linguistic phenomenon in which words and images trigger worldviews that determine how we view or understand any new information that follows.

In this module, we help people understand the power of framing and the way frames color our outlook or decision-making. And we work with people to use frames intentionally and effectively in ways that will help people achieve their business goals.

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How This Module Will Help You

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You will learn about frames and framing.
You will change how you think about and prepare your communications.
You will practice leading with frames when communicating.

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