Logos President Helio Fred Garcia Speaks at Second Annual Global Brand Convergence
On November 29, 2023, Logos president Helio Fred Garcia participated in the second annual Global Brand Convergence, a free online experience for higher education students, faculty, and professionals around the world in public relations and marketing. Conceived by Jacqueline Strayer, the second annual Global Brand Convergence boasted registrants from more than 35 countries. This year's event focused on the rise of artificial intelligence (AI) and other topics around social impact and leadership. Garcia spoke at the event on how artificial intelligence is the next disruptor in crisis management. He described how emergent technologies are always disruptive when it comes to ...