Most organizations have some structures of operational readiness for a crisis, but still respond ineffectively. Why is that? The truth is that well built structures alone are not enough in moments of crisis. The key is to combine operational readiness with mental readiness – the ability to make smart choices quickly in a crisis.

This course is an introduction to mental readiness, to understanding the patterns that predictably play out in a crisis, and how to use that knowledge to protect competitive advantage.

How This Course Will Help You:

• You will understand the three elements of mental readiness.
• You will understand the key patterns in crisis response.
• You will understand the power of asking the right questions in the right order at the right time.
• You will understand and be able to implement the single most powerful crisis response strategy.

Who This Course is For:

Leaders of enterprises; leaders in risk management, business continuity and disaster recovery, general counsel, internal or external communicators, members of crisis teams, public relations professionals, others hoping to be able to give good advice or manage through a crisis.